Tag Archives: LPGA

2013 PGA Merchandise Show – Morning Drive and LPGA News

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The ability to follow the PGA Merchandise show from the comfort of your own home is amazing!  I am here in the cold Northeast (seven degrees this morning) and seeing updates on Twitter, Facebook, Ustream and more.

The Golf Channel Morning Drive show and the LPGA both started tweeting early in the morning that big announcements were coming.  Given I am a fan of both, I was curious to see what was “big” to each organization.

Morning Drive Announcement

The Morning Drive show is expanding to seven days a week.  Great!  They are adding to the cast.  Most of co-anchor additions make sense because they have been on the show or are members of the golf channel.  The one odd addition is Ahmad Rashad. He is an NBC broadcast “star” so I get that but what does he know about golf?  I guess we will find out soon.

The other big reveal was the new set of the show.  Below is a photo of the old set.

Morning Drive Set

TV Screen Shot of Holly Sonders on Morning Drive Set. Click image to Enlarge.

Now one thing I always liked about the current set is that it seemed “cozy” and had lots of golf memorabilia and “chotskies” on the set.  I also think the intimate feel of the set added to the relaxed style of the co-anchors.  It never felt like a “formal” news show like the evening recap show, Golf Central.

The Golf Channel provided a photo gallery of the new set.  If you click on the photo below it will take you to a cool time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

The new set and staff is a clear indication of the success of the show.  I will keep an open mind but I hope what I loved most about the show does not get lost in the new high-gloss set.

LPGA Announcement

In a previous post, The LPGA’s Marketing Challenge, I noted some concerns about the tour’s perception in the American market.  Basically, the LPGA is a global tour but the American market needs a new star which I felt was Stacy Lewis.  I am happy to see that the tour is now promoting Stacy Lewis.  Stacy certainly made it easier for them by winning Player of the Year.  I am happy to see the management at the LPGA finally embracing Stacy Lewis as a tour star.

The LPGA also deserves credit for figuring out a way to capitalize on the statement they have been emphasizing all year that they are a “global tour.”  I was thrilled with the announcement of the “International Crown” by the LPGA.  It is a new match play tournament that will debut in 2014.  The tournament will be 8 countries vying for the crown. I also like the promotional video.

And to my point earlier about promoting Stacy Lewis, there is a nice video of Stacy talking about the new tournament.

I like the International Crown for two reasons.  First, the LPGA did not just follow the PGA tour and create a “Presidents Cup” for the ladies.  The Presidents Cup is the USA against the rest of the world (minus Europe).  Second, it ties nicely to the fact that golf will be part of the Olympics in 2016 and what do we all love to do during the Olympics? Cheer for our country.  The fact fans love to cheer for their country should make the International Crown a big hit among golf fans; and hopefully, bring new fans to the LPGA.

LPGA Q-School Stage III Results

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The grind of Q-school is over for the ladies and congratulations to the women that got their LPGA cards for 2013!  For anyone following my blog you know that I have been following the LPGA Q-school since stage I.  After stage II I reported that I would be watching four players in Stage III:

  1. Moriya Jutanugam (Thailand) – One of the top amateur players in women’s golf.
  2. Brooke Pancake – Winner of the 2012 Collegiate Women Sports Award for Golf.
  3. Anya Alvarez – A player from the 2012 Big Break Atlantis.
  4. Christina Kim  –  LPGA Professional that has been on tour for 10 years, is very popular, well-known on Twitter, and struggling with her game.

Note: On September 4, 2012, I wrote an overview of the LPGA Q-School.

LPGA Stage III Q-School Results

Stage III of the LPGA Q-school was held Nov 28 to Dec 2, at LPGA International in Daytona Beach, Florida.  They played two courses, the Champion & Legends.  The full results give the scores for all five rounds and the final positions. The top 20 get full-status on the LPGA tour for 2013 and players finishing 21-45 get conditional status (so they may get to play a few tournaments but not many).  If you want to see a good list of the 20 players to secure their cards read the Golf Week Article.  Here are how the four I followed finished:

  1. Moriya Jutanugam – Tied 1st place, total score 347 (13 under par). As a winner she will forever have the title of medalist honors for Q-School!  This is a good omen given that past medalists include Stacy Lewis (2012 Player of the Year). I am not surprised she won since she has been one of the top amateur players this year.  But, she did not end with a solo win.  Jutanugam shares the medalist honors with Rebecca Lee-Bentham (who was a rookie on the LPGA in 2012 but needed to go to Q-school to retain her LPGA status).
  2. Brooke Pancake – Tied 11th, total Score 356 (four under par). I’ve been following Pancake since her last year in college (because I liked her name and now I am a fan of her game).  It will be fun to watch her during her rookie year in 2013.
  3. Anya Alvarez – Tied 54th, total score 363 (four over par). Unfortunately for Alvarez she did not get her tour card.  Shooting 75, and 75 the first two days was not a great start and even with a 69 on day three she did not recover and shot 74, and 70 to finish out her week.
  4. Christina Kim – Tied 39, total score 361 (one over par). Kim only had one good day during the week.  Round 2 she shoot a 67 (but the rest of her scores were 72,73,74,75 – not in that order).  But Kim fares better than Alvarez because of her career she will play with sponsor exemptions too.  I wasn’t sure how sponsor exemptions work so I tweeted a question to Stina Sternberg, Senior Editor, Golf Digest, covering women’s golf.  As Sternberg explains, Kim won a conditional card (for finishing in T39) but that does not help a lot.  But she gets in to at least 6 tournaments on sponsor exemptions; and can play in USWO (United States Women’s Open) qualifiers to get into the US Women’s Open.
Image of Twitter Conversation with Stina Sternberg

Twitter Conversation with Stina Sternberg

Results for Big Break Alum

Anya Alverez was not the only Big Break Alum in Stage III.  There were two other players at Q-school from past Big Break shows.

  1. Kim Welch – Tied 11th, total score 356 (4 under par).  Welch was the winner on Big Break Ka’anapali in 2008 so it just shows how hard it is to make it on to the LPGA tour.
  2. Kelly Jacques – Tied 17th, total score 357 (3 under par).  However, Jacques (from Big Break Ireland 2011) had a more heartbreaking end to her Q-school.  Jacques ended in seven-player tie for the final four spots in the top-20 so she had to go into a playoff.  Unfortunately she did not win one of the 4 spots and only got conditional status but it is still a great accomplishment.

Final Thoughts

The LPGA Q-school is great golf drama and I wish it had been televised on the Golf Channel.  I know it is expensive to televise golf but I think the final round would have been exciting for golfers to watch on TV.  At a minimum, I would have liked the Golf Channel to have more video from each day.  After all, the Golf Channel did show clips from the PGA Q-school on Golf Central each day.  Perhaps next year the Golf Channel will give air time to LPGA Q-school.  Given that the PGA is changing their process for next year and getting rid of Q-School for the PGA tour — maybe, just maybe the LPGA will get the spotlight next year.

Cristie Kerr wins and ends two-year drought

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There were a lot of great stories to follow this week in golf.  The stories included which bubble boys of the PGA tour would make the top 125, Charlie Beljan being so ill on Friday that he had to go the hospital after his round and then he wins the tournament on Sunday, and Stacy Lewis clinching LPGA Player of the Year; but I want to acknowledge Cristie Kerr’s win at the Lorena Ochoa Invitational.

First, I followed the action on Twitter and my Golf Channel iPhone App because the tournament was not televised.  Hopefully the LPGA and the Golf Channel were monitoring the twitter conversation because I was not the only fan that lamented the fact it was not on TV.  It should be noted that the tournament page on the LPGA website lists TV times on November 15, 16, 17 and 18 but in my mind that is “a day late and a dollar short.”

Fortunately, the LPGA YouTube channel has highlight videos.  It was interesting to see that Angela Standford missed her birdie putt on the 18th hole which would have tied Kerr at sixteen under.  Then Kerr misses her birdie putt on the 18th and has a testy par putt to win.  Even Kerr said that she “had to make it interesting” in the end. If you don’t want to watch the full video below, fast forward to the time of 1:53 to see Stanford’s putt and Kerr’s highlights and interview.

It was nice to see Cristie Kerr win.  She is 35 years old and this was her 15th career win and she has 17 of the 27 points needed to get into the Hall of Fame.  It’s a big challenge to become a Hall of Fame Golfer but I believe Kerr has the determination and game to make it into the Hall of Fame.  However, as Brent Kelly wrote in his article, “The LPGA’s Hall of Fame Criteria are Anything but Easy,” the LPGA’s point system is “much more stringent than those of just about any other sports Hall of Fame you can name.”

Finally, some people may not be as positive about Kerr winning or wish her the best because the rumors on the internet indicate she has a prickly personality.  I do not know Kerr so I’m not going to judge her interpersonal skills.  This is about acknowledging an athlete overcoming a two-year drought and winning again in a very competitive sport.

LPGA Q-School Stage II Results

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In my post on the results of Stage 1 of Q-School, I reported that I would be watching four players in Stage II:

  1. Moriya Jutanugam (Thailand) – the winner of LPGA Q-School Stage 1
  2. Brooke Pancake – winner of the 2012 Collegiate Women Sports Award for Golf
  3. Jaye Marie Green – runner-up to Lydia Ko at 2012 US Women’s Amateur
  4. Shannon Fish – the only one of six Golf Channel Big Break Atlantis contestants in Stage 1 of Q-School to move to Stage II of Q-school.

Note: On September 4, 2012, I wrote an overview of the LPGA Q-School.

LPGA Stage II Q-School Results

Stage II of the LPGA Q-school was held Oct. 9-12, at Plantation Golf and Country Club in Venice, Fla.   The full results give the scores for all four rounds and the final positions. The top 70 plus ties move to Stage III.  The winner Katie Burnett shot 273 (15 under par).  Here are how the four golfers listed-above performed:

  1. Moriya Jutanugam – Tied 16th, Score: 288 (even par) – Moving to Stage III
  2. Brooke Pancake – Tied 20th, Score: 289 (one over par) – Moving to Stage III
  3. Jaye Marie Green – Tied 77, Score: 296 (eight over par) – Not Moving forward*
  4. Shannon Fish – T113th, Score: 308 (thirteen over par) – Not moving forward*

* These players do gain status on the Symetra Tour for 2013. The Symetra tour is the future’s tour for the LPGA.

Results for Big Break Atlantis Alum

As mentioned in my Stage 1 Q-School post, three players from Big Break Atlantis did not need to play Stage 1 of Q-school (they automatically qualified for Stage II).  The three players were Anya Alvarez, Marcela Leon, and Gloriana Soto.

Only Anya Alvarez is moving to Stage III of Q-school.  Alvarez shot seven over par and finished tied in the 63rd position.  The winner of Big Break Atlantis Marcela Leon, shot 296 (eight over par) and missed the cut by one stroke.  It should be noted that the Stage II preliminary field listed Gloriana Soto but it does not appear she participated in Stage II.

Stage III LPGA Q-School

The final stage of Q-School will be held November 28-December 2, 2012 at the LPGA International Golf Course in Daytona Beach Florida.  This will include the golfers from Stage II as well as current LPGA players that are hoping to improve their status (which determines the tournaments they are eligible to play in 2013).

Which LPGA players will go “back to Q-School?”  One LPGA player that has had a tough year and will be heading to Q-School is Christina Kim.  Kim has been on tour for 10 years, is very popular, and well-known on Twitter.  From a marketing perspective, the LPGA wants this “star” to have full tour status in 2013.   Who else will join Kim? I think we can all guess but I’ll be good and wait until the official list of participants is released to comment.

Ricoh Women’s British Open: Forget the weather forecast – it’s time for women’s golf to shine

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Due to the 2012 Olympics the Ricoh Women’s British Open was moved from July to September and time of year might have a major impact on the final results.  Why?  Because right now the big story reported from Royal LIverpool at Holylake is the weather. The players faced cold, wind, and even hail during the Pro-Am. Here is a quick video Natalie Gulbis posted from yesterday’s Pro-Am.

Of course after bad weather comes beauty as shown in this tweeted photo from Brittany Lincicome.

LPGA Player, B. Lincicome, tweets a photo of a rainbow from Royal Liverpool GC

Given the tough conditions of the weather, which golfer will shine?  What will be the “big story” (other than the weather) at the end of the tournament on Sunday?  The questions on my mind are:

(1) Will Yani Tseng win back to back Women’s British Opens and end the slump she has been in the last few months?  At the beginning of the golf season all the golf pundits were predicting another big run for Tseng but she shocked the golf world with her poor play this summer.

(2) Can Paula Creamer rebound after the loss to Jiyal Shin last week at the Kingsmill Championship?  It was a disappointing blow to Creamer to 3-putt on the final hole which forced her into a sudden-death playoff and ultimately lost with another 3-putt on the 9th playoff hole.

(3) Will Stacy Lewis win another major and finally get the respect she deserves?  Lewis is the top ranked American player and ranked #2 in the Rolex Women’s World Golf Rankings yet she still does not seem to get the exposure that other lesser ranked players get from the golf media.  However, I was happy to see that the Adam Schupak wrote a New York Times article yesterday titled Women’s Golf Money Leader Could End U.S. Drought.

(4) How will Lydia Ko perform playing links golf and will she outshine the professionals?  She has the buzz coming off her amazing win at the Canadian Open this year.  The golf writers are already focused on Ko based on the tweet (below) from Kraig Kann, the Chief Communications Officer for the LPGA.

Lydia Ko is already facing big crowds  in the Media Center at Royal Liverpool

(5) If not the youngest player, Lydia Ko, will one of the “seasoned” players have a moment of glory?  Juli Inkster is at the open on a “medical exemption” (i.e. she is back after recovering from elbow surgery and has not played the full year so she was given a special exception).  I don’t think Inkster will contend given the short amount of time she has played this year.  Perhaps another “grand dame” might have a go at it.  I’ll be keeping my eye on Laura Davies, a 48-year-old British golfer with 45 careers wins (including 4 Majors and 20 LPGA tournament wins).  If the wind is up and experience counts, Davies might just have a chance to tame the links.

There are so many other scenarios that could take place.  Another Asian golf star (other than Yani Tseng) could win.  A player that has been struggling all year (Michelle Wie comes to mind) could suddenly get her game back and win.  Or a rookie (hopefully, Lexi Thompson) could thrill the crowd and get her first major. Of course, we can’t forget all the excellent Ladies European Tour (LET) players that could hold the trophy at the end of tournament.

Whatever happens this weekend, let’s hope it is an exciting tournament because the Women’s British Open is the major golf event this weekend; and with the PGA taking a week off before the tour championship, this is an opportunity for women’s golf to take the spotlight and shine.

LPGA Q-School Stage I Results

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On September 4, 2012, I wrote an overview of the LPGA Q-School.  As part of that article I listed three players that I hoped would make it.  I’m happy to report that two of the three players I highlighted are moving on to Stage II of Q-school.  The two players moving on are Brooke Pancake and Jaye Marie Green.

LPGA Q-School Results

The screen shot below shows that Pancake and Green tied for 3rd position with a total score of 278 at 10 under par.  The winner Moriya Jutanugam (Thailand) is no surprise.  She is a well-known player on the amateur scene and her world amateur ranking is 12.  Believe it or not, she has a younger sister, Ariya Jutanugarn who’s world amateur ranking is 2.  Ariya is too young to go to Q-school, however she petitioned the LPGA to go to Q-School. The LPGA denied the sixteen year old an exemption.  Don’t feel too bad for Ariya — she will meet the age qualification for Q-school next year.

One of the big surprises was that Cheyenne Woods missed the cut and did not play in the final two rounds.  Her scores: 77+74=151 (+7).  The cut was +4 so she missed by 3 shots.  On one hand, it must be hard to be Tiger’s niece and be in the spot light as you start your career.  On the other hand, Cheyenne will get sponsor exemptions (because she is a “Woods”) and get experience that most players (that missed the cut) will not get in 2013.

Big Break Atlantis Alum Results

The six players from Big Break Atlantis were: Shannon Fish, Natalia Ghilzon, Meghan Hardin, Allison Micheletti, Christina Stockton, and Kelly Villarreal.  Only one player, Shannon Fish, made it to stage II of Q-school.  Shannon’s scores: 75, 71,73, and 79 for a total of 289 and tie for 30th position.  For the record here are the scores for the other Big Break Alum (position and score after two rounds):

Name Position Score
Natalie Ghilzon Tied 133 153
Christine Stockton Tied 158 158
Kelly Villarreal Tied 206 163
Meghan Hardin Tied 206 163
Allison Mitcheletti WD none

Stage II Coming in October

The next stage of the LPGA Q-school will be held Oct. 9-12, at Plantation Golf and Country Club in Venice, Fla.  I’ll be tracking Jaye Marie Green, Brooke Pancake, Shannon Fish; as well as, the additional Big Break Atlantis Stage II qualifiers —  Marcela Leon, Gloriana Soto and Anya Alvarez.

The LPGA’s Funny Girl – Tiffany Joh

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Another US Women’s Open has come to a close and most bloggers will be writing about the winner, Na Yeon Choi but I’m going to highlight a player that did not even make the cut — American golfer, Tiffany Joh.  Why?  Because, whether it is intentional or not — she is in the process of building a unique personal brand.

This year Joh is struggling a bit with her game and is 115 in the Rolex World Rankings.  However, Joh is a solid player and shows promise.  Joh won twice on the LPGA’s Future tour.  As a member of the LPGA 2011 Rookie Class, Joh had an excellent year with $237,365 in earnings and ranked eighty-seven (87) on the Rolex Women’s World Golf rankings list.  Joh also had a top 10 finish in 2012.  She was second at the Navistar Classic.  Unfortunately for Joh, it was the tournament Lexi Thompson (Golf’s newly anointed “phenom”) made history as the youngest winner (at age 16) on the LPGA.

So what makes Joh unique?  The PGA may have the Golf Boys but the LPGA has Tiffany Joh.  She loves music and has become known for her music videos.  This week, the week of the 2012 US Women’s Open, she posted her most recent video on her YouTube channel (Just Your Morning Cup of Joh.)   The video is All I Do is Win (LPGA Remix).  A parody of the song, “All I Do is Win” by Ludacris.

Joh has had a YouTube channel since 2008 but she really got noticed for her LPGA video last year “Grip It” (a parody of Freak Nasty’s 1996 hit song “Da’ Dip”).  It’s amazing how she get’s her fellow LPGA players to be silly on video.

Not only is she clever and creative with music videos but she has a great channel title “Just your morning cup of Joh” and user name “CupofJoh” and has a cartoon-like drawing (self-portrait – I’m guessing) and uses it as her YouTube channel and Twitter background.  All creating a unique personal brand.

The one thing that surprised me is that her website does not carry this branding.  However, if you visit the website, Joh’s humor and attitude come through loud and clear with just a single page stating “You are a Nerd…Websites are for Nerds.”  Is she ahead of the curve or just representative of her generation who live on social media?  I believe it is the later.  After all, the websites of the big golf stars are supported by big sponsor money.  So Joh’s site may get an upgrade if she lands a major sponsor.

It’s not just that Joh is using social media but she is savvy too — do you think the timing of the recent video was a fluke? No way.  The US Women’s open gets more press than any other women’s golf event and Joh’s video was all over twitter (at least the people who tweet about golf).

As I mentioned earlier, Joh did not make the cut at the US Women’s Open but her sense of humor never fails.  Here is a screen shot of her tweet from the airport the next day:

Tweet from Tiffany Joh on Missing Cut at US Women's Open

If you are old school and think golfers should only get noticed for their golf achievements than Tiffany Joh’s style may not be your “cup of tea” (or joh); but I respect the fact that she has developed a personal brand that sets herself apart from all the other young female golfers on tour.

The LPGA’s Marketing Challenge

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The LPGA has a challenging issue in the American market.  The challenge is to change the perception of the LPGA in the mind of the average American golf fan.

What is really behind this challenge?  Let me share a recent conversation I had with other golfers on the Wednesday before the Wegmans LPGA Championship.  I was playing golf with a group of women (all play a lot of golf and are passionate about their sport).  I asked if they watched the LPGA and they all said no because the top 10 women golfers are all Korean.  Their perception is that the LPGA is becoming an Asian tour.  Their declaration that the top 10 players are all Korean is not correct. They were surprised when I told them both Stacy Lewis and Christie Kerr are in the top 10 of the world rankings; and that Stacy Lewis had won two of the last three LPGA events.

On Thursday, I started watching the Wagmens LPGA Championship.  It looked like an American might actually win this major tournament; Paul Creamer, Christie Kerr, and Stacy Lewis were playing well.  Then, on Sunday,  a Chinese player, Shanshan (Jenny) Feng shot an amazing 67 and won.  She is the first Chinese player to win but this means that the current title holders for the four LPGA majors are all Asian (from Korea, Taiwan, and China), and this is “the story” that is focused on in the media.

On the golf channel, both Ron Sirak and Tom Rosenforte raised the issue of what Feng’s win means for the LPGA.  Ron Sirak even suggested that it might mean the LPGA Championship could be held in China in the near future.  In Beth Ann Baldry’s GolfWeek online article she also pondered what Feng’s win means… “For all we know, decades from now this tour might be based in China. Crazier things have happened.”  These golf commentators are adding fuel to the fire and provide even more proof of the “image battle” facing the LPGA marketing team.

So what’s the LPGA to do?  They have tried very hard to position the tour as a “global” tour and promoted Yani Tseng so that fans can embrace her.  This is an important message because the huge growth in golf will be from markets like China.  But frankly, that doesn’t really help with the immediate (and sensitive) image issue facing the tour in its key market, the United States.

It is important to give credit where credit is due and the leaders of the LPGA are reinvigorating the tour overall. For example, they have added events, gotten new sponsors, and they have a really great new marketing campaign for 2012 —  “See why it is different out here.”  I promise, you will enjoy the video below.

They also have embraced social media as I highlighted in my previous blog post “Funny Tweets from LPGA Golfers.”

Now this is all great but the problem is that the message is not getting out to the average golf fan (at least not where I live).  The ads I see for the LPGA are only on the golf channel and mostly shown during coverage of the LPGA.

So what is the LPGA to do?  Well, here are a few suggestions.

  1. Get the Golf Channel to show the new ad campaign during broadcasts of the other tours; especially the PGA.  I get why the new ads are shown during LPGA coverage, but to me this is “preaching to the choir.”  As a marketing professional, this has always been a “pet peeve” of mine — showing ads that are intended to reach new customers to viewers already engaged with your product.
  2. Target an ad campaign to the viewers that “long for the days of Nancy Lopez.”  Heck, get Nancy to do some ads to promote the new breed of American players.  The message is that if you liked Nancy Lopez, then watch Stacy Lewis.  Which brings me to the next issue.
  3. Promote the heck out of your top American players.  Stacy Lewis is #2 in the Rolex world rankings — make a big deal of it.  Play off the developing competition between Stacy Lewis and Cristie Kerr to be the top American.  It’s great that the golf announcers talk about it during the broadcast but take advantage of it in your marketing (use all that great TV footage for some great viral videos).
  4. Expand social media and create a Pinterest strategy.  First, I give credit to the LPGA for having an official Pinterest page; but it has no strategy to engage Pinterest users. The strategy right now looks like they just put up some images as placeholders. They are missing a huge opportunity to brand the LPGA (as well as women and golf)  on a social media site whos biggest demographic is women. I can think of lots of quick wins for their Pinterest presence.
  5. It’s great that the LPGA has embraced Twitter with their players; but now it’s time to see if they can get some love from their brothers on the PGA. The young golfers on the PGA tour “are champions” (excuse the pun) at tweeting and some of the PGA players have huge followings.  I am curious if PGA players follow the LPGA.  If yes, see if they will tweet about it.
  6. Focus on grassroots marketing (and not just when the LPGA is in town for a tournament).  Basically create an outreach program with content that golf associations can use in their eMarketing channels.  There are many golf organizations that are key influencers in their markets and could be the local cheerleaders of the LPGA but they need to be given the messaging and the stories to push.

This blog post may seem like I’m on my soapbox but it just irks me that the golf media has to keep the focus on the large number of Asian players on the LPGA.  Since the media is determined to keep it as a top story; it is up to the tour to create the stories to give the home fans something to embrace.  Many of the American LPGA players are trying hard to step-up and compete (should I say it again, Stacy Lewis is #2 in the world) so they are doing their part.

Golf fans are passionate about their sport and usually have a favorite player (or players) that they follow.  For golf fans that like to cheer for the “home town players,” the LPGA has a lot of great American players to promote in the US market.  Golf fans love to watch great drama unfold during tournament play.  The LPGA has all these things, but right now it seems to be the best kept secret from the average golf fan.

Kevin Na’s personal frustration translates to golf fan frustration with slow play

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The big story from the 2012 Players Championship was Kevin Na’s endless struggle with his pre-shot routine.  What I thought was fascinating was that the press was so empathetic and forgiving.  Normally, the press would be very critical but this time it was the fans that were outwardly critical.  The fans were respectful the first three rounds but by the 4th round, the fan frustration was evident with the haggling Na had to endure.

What led to this “gentler and kinder” press?  The answer appears to be in the fact that he did not hide from their questions.  Many reports stated Na “is refreshing” in his admission of his problem.  He not only apologizes to his playing partner but opens up in his press conference explaining:

“I’m trying to get comfortable with my waggles. It’s usually a little waggle, half waggle, little waggle, half waggle, and boom, supposed to pull the triggers. But if it doesn’t work, I’ve got to go in pairs.  So it’ll go four; and if it doesn’t work, it’ll go six; and after that, just — there’s a lot going on in my head. (Laughter).  And it’s not — I’m not being nice to myself, trust me. I’m ripping myself.”  See more of Kevin Na’s press conference at PGAtour.com

Now, I certainly have sympathy for any personal struggle but I must admit that more than once I was yelling at my TV — “just hit the ball.”  Eventually, I turned away from golf (something I rarely do on a Sunday of a big tournament).  I’m sure I am not the only fan that stopped watching.  My reaction is something golf cannot afford. The goal of the golf industry is growth (both in the fan base and in recreational play) and risking that a percentage of the current fan base might “walk away” from a telecast is going in the wrong direction.

Even though the tournament officials put Kevin Na on the clock (which added to his stress); it did not appear (to me) to quicken the pace of play.  Slow play is one of the biggest issues in golf today (both in professional and recreational golf).  If the professional golfers are role models for “how to play” then they need to send the message that playing slow is not acceptable.

Many tour players have expressed their dislike for slow play but it helps the cause when big name players take a stand.  Yesterday the biggest of big name players, Tiger Woods,  stated his opinion on how to fix slow play on tour.  Currently the fine for slow play is $5,000 up to $20,000 depending on the situation.  Tiger Woods said that he believes a penalty stroke should be accessed for slow play.  Woods explained:

“Strokes is money….what’s the difference between first and second [at the Players] right now?… $800,000…that’s one shot, and that’s the difference. That’s what people don’t realize, that one shot is so valuable out here.”

I completely agree with Woods, given the income of professional golfers a $5,000 fine is nothing but a stroke is significant.  A stroke not only impacts the wallet for the professional; but it could impact where they place in the tournament which can also carry over to Fed-Ex points and world rankings.  All of these combined make a stoke penalty a more meaningful deterrent.

Finally, I think the PGA could learn something from the LPGA.  Both the PGA and LPGA do have stroke penalties in the rules for slow play.  Both the PGA and LPGA give the slow player a warning before giving a violation.  But the difference comes when the first violation is given to a player.  The  PGA only imposes a fine; not a stroke on the first violation. The LPGA imposes a fine and stroke on the first violation.

Final word — gentlemen it’s time to follow the ladies lead — give a stroke penalty for the first violation of slow play.

LPGA – First Major of the Season

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This week the ladies play in the first major, The Kraft Nabisco Championship.  In many ways this is “The Masters” for the women.  I say this because it is their first major of the season (as is The Masters for the men), it has been played at the same course (Mission Hills Country Club in Rancho Mirage, California) since its inaugural tournament (again, The Masters is always played at Augusta National), and the winner jumps into “poppies pond” at the 18th hole as part of the tournament tradition and they are given a bathrobe when they get out of the pond. Many have said the robe is the LPGA’s version of a green jacket (o.k., it is not a green jacket but hey, it’s better than just standing in dripping wet golf clothes).

The tournament was not always a major.  It started in 1972 as the Colgate – Diane Shore tournament.  I remember watching it as a young girl and thinking how exciting it was that the company my dad worked for had a golf tournament.  In 1983 it became a major and the sponsor was Nabisco.  Amy Alcott won in 1983 and two more times.  In fact, in 1991 when she won for the third time she jumped in the pond — this was the beginning of the tradition.  The video below gives a great overview of the history of this tournament.

This year all the golf pundits are saying Yani Tseng will win.  It seems like a “no-brainer” given she has already won 3 times this year, won last week by 5 shots, and is the number one female golfer in the world.  But I’m hoping for an upset like last year.  In 2011, Stacy Lewis beat Tseng by three shots.  Below is a nice video for Stacy Lewis.

Don’t get me wrong.  Yani Tseng is an amazing player but I want an exciting major — and that will only happen if someone can challenge Tseng.  My ideal ending on Sunday would be to see Cristie Kerr go head to head with Yani Tseng and win.