Category Archives: Video

YouTube Golf – it’s a thing!

Posted on by
1

Do you know about the YouTube golf “community” comprised of channels where average Joe golfers publish videos of their on course adventures. There are a lot of average Joe YouTube channels with small subscriber numbers but then there are some of these “average Joe” YouTube golfers that make a living as “content developers” and are considered big “influencers” in golf. They are a self-described “community” because many do cross-channel content and there are even YouTube channels that just talk about what is going on in the YouTube golf space.

I pretty much stumbled across this whole YouTube golf thing. One day I went on YouTube to see if I could find a course review. I did not find a review but I did find a video of a guy playing the course I would be playing. His YouTube channel is Perfectly Average Golf. I found Alan, the golfer, to have a pleasant personality but I was really watching to see the layout of the golf course, not because I wanted to see him critique his game. After viewing that channel I started to get YouTube recommendations for other golf channels and it was crazy how many golfer “vlogs” exist on YouTube and now I have been watching a number of them and it is incredible how many channels have huge followers; and therefore they are making a living as YouTube Golfers.

Here are some of the most popular YouTube golfer channels. The information is from their “about section” on their channels on March 5, 2023.

  1. Rick Shiels Golf, 2.47 million subscribers, 650,669,633 views, joined YouTube in October 2011
  2. Good Good Golf, 1.14 million subscribers, 234,972,505 views, joined YouTube in July 2020
  3. GM Golf, 857,000 subscribers, 191,815,453 views, joined YouTube in April 2013
  4. Peter Finch Golf, 529,000 subscribers, 139,815,453 views, joined YouTube in October 2011
  5. Micah Morris Golf, 419,000 subscribers, 42,135,491 views, joined YouTube in October 2018
  6. Bob Does Sports, 390,000 subscribers, 47,603,737 views, joined YouTube September 2021
  7. Grant Horvat Golf, 345,000 subscribers, 28,328,887 views, joined YouTube April 2014
  8. Fore Play Golf, 297,000 subscribers, 94,279,403 views, joined YouTube January 2019
  9. Bryan Bros Golf, 198,000 subscribers, 24,611,743 views, joined YouTube March 2014
  10. Zac Radford, 122,000 subscribers, 56,679,596 views, joined YouTube April 2011
  11. Golficity, 81,300 subscribers, 24,818,435 views, joined YouTube September 2012
  12. Busta Jack, 79,600 subscribers, 5,342,020 views, joined YouTube October 2021

Rick Shiels it the “grand daddy” of them all. His numbers far exceed others with 2.47 million subscribers and total channel views of 650,669,633. He was a teaching professional and started years ago with teaching videos but expanded to other content, including matches. He doesn’t teach anymore and is solely focused on his YouTube Golfer job. His “Break 75” videos where he plays a course to see if he can break 75 is very popular. His last “Break 75” from Bay Hill (posted March 3rd, just five days prior to the writing of this post) has 618,767 views. I like watching the series because of the courses. My favorite is Royal Birkdale – Break 75 (again, to see a beautiful golf course I doubt I’ll ever visit myself). I actually ended up enjoying watching the golf because he had two other players with him trying to break specific scores.

If you’re not aware of the YouTube model it’s basically — reach 1,000 subscribers and 4,000 watch hours and you can join the YouTube partner program and monetize your channel. Basically, there is a YouTube algorithm, which embeds advertisements into every video and pays the creators depending on how many people watch the ads, and for how long. Also once your content is posted and it continues to get views you can potentially make money forever on the content (even if the video is five years old). Another revenue stream is that once you become popular, companies approach you for promotional deals. Many of these YouTube golfers have apparel deals. They even get deals for non-golf products. I’ve seem them promoting shaving products, alcohol (mostly beer and hard cider), food meal preparation kits, and (not surprising) sports betting companies.

In the last few months some of the channels have gotten so big that brands like Callaway and TaylorMade are sponsoring the YouTube Golfers. Think about it – A golf brand can spend marketing dollars on a Tour Pro that may or may not get TV time or spend money on a YouTube Golfer with over a million followers, posting content weekly, with half a million views per video. And these companies can use these YouTube channels to promote PGA and LPGA players. For example, Good Good and Callaway announced a deal on January 3, 2023. A few months later, on the “Good Good Extra” Channel a video, Knockout Bunker Challenge with LPGA Tour Winner Andrea Lee was posted. Lee is a Callaway Ambassador and gave the good good guys bunker tips and then they played a 5-bunker game. In the first hour on YouTube the video had over 11,000 views.

In general the golf “vlogs” follow familiar formats on each channel, golfers play a match or scramble and post two videos (front nine match video and back nine match video). Again, some of the channels are so popular that they have fans or golf industry contacts that invite them to play amazing courses (many private courses I’ll never play). The marketing impact for the golf courses can be significant too.

Also, adding legitimacy to these YouTube golfers is the fact that PGA tour players are guests on channels. Two fun matches to watch are Max Homa and Keegan Bradley on Bob Does Sports. Ricky Fowler has been on both Rick Sheils and Good Good Golf. Rory McIlroy and Tommy Fleetwood and others have been on Fore Play. Other players appearing on various channels are Bryson DeChambeau, Kevin Kisner, Scott Stallings, Beau Hossler, and Billy Horschel.

Cross-channel content is a common format. YouTube golfers will play together and post content from their matches on their respective channels (usually a nine-hole competition on each channel). As a community this appears to be a way they really help each other build followings. It’s how I found out about many of the channels I have highlighted in this post. For example, Good Good Golf members have stated that the playing series they filmed with Rick Shiels helped them passed the million subscriber mark on their channel. I assume Rick Shiels benefited too with the young audience Good Good Golf most likely brought to his channel.

Also once you start watching you realize how various channels are connected. Good Good Golf was founded by Garrett Clark (GM Golf), his cousin Micah Morris and three other guys (who also have their own channels). It is now a huge brand with a very popular apparel line. I found it fascinating that Garrett Clark said at age nine, he watched the Bryan Bros on YouTube and knew that is what he wanted to do – be a YouTuber. This year a “big drama” in the YouTube community developed because Micah Morris and Grant Horvat, who where part of Good Good Golf, left the group (channel) to do “their own thing.”

Rick Shiels and Good Good have great content but some of my favorite channels are currently Bob Does Sports, Busta Jack, and Golficity. Bob Does Sports has three unique guys (Bobby Fairways, Joey Coldcuts, and Fat Perez) with different golf skills and they can be very funny. And Bob Does Sports is a popular channel for Pros to go on and play a match (the pro against the three guys playing scramble). BustaJack is a newer channel and gaining popularity. They are pretty good golfers and have a series “Golfin’ Old Glory” where they are playing a course in every state. Golficity have played a lot of pretty courses in the the Northeast and one of the main reasons I watch the videos is to see courses I may never get to play (e.g., Sleepy Hollow). Every now and then the YouTube Golfers will have silly “challenges” which I think are gimmicky and not of interest to me but perhaps these “challenges” (like Bob Does Sports Taco eating on the course) appeal to their target audience.

I would be remiss if I did not mention the female YouTube golfers. Their presence on YouTube is small compared to the men. A few women female YouTube golfers are well known because they participate on popular channels (e.g., Hanna Cook on Barstool). In this post, I will just highlight the few female YouTube golfers I’m aware of that have their own channels and play matches. I did find a few female golfers with large subscribers but to me their content was more lifestyle brand focused (with little golf playing content) so I am not highlighting those channels.

  1. Paige Spiranac, 391,900 subscribers, 49,129,462 views, joined YouTube August 2016
  2. Claire Hogle, 103,000 subscribers, 16,155,935 views, joined YouTube January 2015
  3. Hailey Ostrom, 43,000 subscribers, 6,543,496 views, joined YouTube October 2019
  4. Mia Baker, 22,900 subscribers, 3,468,654 views, joined YouTube March 2020
  5. Gabby Golf Girl,12,400 subscribers, 413,495 views, joined YouTube January 2014

I’m not really a fan of Paige Spiranac’s social media presence overall since she does play up the “sexy golf girl” persona (especially on Twitter and Instagram) but it’s her way of marketing her brand and that is her choice. Regardless of how one might feel about her brand, you can’t ignore the numbers and she actually does post matches on her channel. Claire Hogle is a great golfer and has played with Garrett Clark and and other YouTube golfers. Mia Baker is a British golfer and more “average skills” but can be amusing.

Gabby Golf Girl is a 15 year old and has 125,000 Instagram followers and setup her “new” YouTube channel in February 2023 (even though YouTube has her joining in Jan 2014). She has game and she has done video matches with Bob Does Sports, Grant Horvat, and as of this writing, baseball star Johnny Damon. I think if she keeps creating the type of content she does that she will be big in the YouTube golf community given she’s only really been posting for a little over a month and with only six videos (and 14 shorts) she has 413,495 views. Her most recent video was Gabby playing a scramble format with Johnny Damon to see how low they could go with their scramble score; and pars were worth $100 and birdies $200. At the end of the video they went to a grocery store and paid people’s groceries up to “the money value of the final score.” Now that is unique content!

So I am now watching golf on YouTube more than on the golf channel. I still love to watch the Majors, a few PGA Tour events (e.g., Waste Management, The Players Championship), and the LPGA tour on TV. Honestly, I never thought I’d enjoy YouTube Golfers but I guess the saying “never say never” is true. I like to watch YouTube golf videos for three reasons. First, to see the beautiful golf courses. Second, I actually find some matches engaging while being entertained by some of the personalities. Third, I can get my golf watching fix when I want (and it’s what I choose to watch and not just whatever is available on TV).

Do you watch YouTube Golf and what is your favorite channel? Let me know in the comments below.

Favorite Golf Instructors and Rules Expert on YouTube

Posted on by
Reply

Over the years I have watched a lot of golf videos for game improvement tips or to understand the rules of golf. In the past year I have found that I go to three YouTube contributors over and over again. Two are focused on swing and game improvement and one is a rules guru.

Danny Maude

I was introduced to Danny Maude via a Facebook post (you know when they push content they think you might like and most times the content push is completely off the mark but this time it was actually relevant). Over time I have found Maude to be a favorite video instructor because he has helped me focus on making my swing more fluid. It is so easy to get too mechanical with your swing and he reminds us with his videos that it is a golf “swing” and to use the club momentum.

Danny Maude YouTube Channel

Get More Pars with Christina Ricci

I’ve have followed Ricci on and off for years. She’s a new englander and I lived in the Boston area for years. I tend to watch her when I want to get back to basics. Plus as a female golfer I do like to watch a female instructor because I’m curious if they have tips that are specific to women. But overall, her videos will help any golfer because they are not gender specific but focus on basic tips all golfers can use in their game.

Get More Pars with Christina Ricci YouTube Channel

GolfRules Questions (David Blake)

Blake is a golf rules expert located in Australia and I find his YouTube site a great source of Rules videos. I’m a visual person so I find it easier to understand the Rules of Golf by watching videos versus reading the USGA Rules of Golf book. I like the fact that he is on the golf course when he is demonstrating a golf rule. Blake also reviews rules issues from recent televised professional golf tournaments.

GolfRules Questions YouTube Channel

Side note: If you like to listen to podcasts, David Blake’s podcast can be found on his website. The website is golf is an attitude. The website also has a rules quiz section.

These three favorites of mine may or may not be your cup of tea. Obviously, we all “click” with something or someone because how we learn is as unique as our golf swings. I do follow other golf YouTube channels but there are too many to list.

If you have favorite YouTube instructors, let me know in a comment below and I’ll go check them out.

Women of the Golf Channel (2018 Edition)

Posted on by
2

CLICK TO SEE 2023 UPDATE

I find it interesting that my post Women of the Golf Channel is always a top visited page (even though it was written back in 2012). A lot has changed with the on-air talent so I thought I’d write an update.

From my post on March 8 2012:

Only two of the six women I highlighted in my previous post are still with Golf Channel. They are Kelly Tilghman and Lauren Thompson.

(1) Kelly Tilghman has a bio on the Golf Channel site but to be honest I watch a lot of Golf Channel and golf tournament coverage and I don’t see her that much except for “Life From” during major championships.

(2) Lauren Thompson is a co-host on Morning Drive. Back in 2012 she seemed to be a fill-in on-air talent for Holly Sonders (who left Morning Drive and went to FOX in 2014). Now Thompson is a key member of the morning team. You can read her full bio on the Golf Channel Website.

More Great Women on Golf Channel:

If you go to the bio page for TV personalities for Golf Channel you will see 11 women listed which is wonderful. I would break the list into two groups: On-air TV show personalities (e.g., Morning Drive, Golf Channel, etc.) and golf tournament coverage talent that do the on-air analysis for the tour coverage on Golf Channel.

As I did in my 2012 post, I am going to list just a few of the 11 women. At the end of the post is a list of links for the bios of all the women on Golf Channel’s website.

chantel-mccabe-golfchannel(1) Chantel McCabe is my new favorite on-air personality and seems to be the “go to person” for golf channel. By that I mean, McCabe is on Golf Central, Morning Driving, does interviews at PGA and LPGA tournaments, and does digital work for their website. It makes sense to me that the leadership at the golf channel would tap her for so many jobs because she is great on air. I like her style, her voice, she asks good questions, and she has a good sense of humor.

She is a seasoned reporter with experience working for FOX sports prior to joining the Golf Channel and was a reporter for a local television station in Springfield MA. She also scores points with me because she is a New England Patriots fan.

paigemackenzie_320x400(2) Paige Mackenzie is a co-host on Morning Drive. She joined Morning Drive while she was still on the LPGA Tour. The reasons I really like her is because she is very down to earth and relatable! For example, she chooses on-air outfits that any woman might wear. What I mean by that is sometimes (not always) other women, like Bailey Mosier, are so into fashion that their outfits seem over-the-top for a golf morning show.

I also enjoy Mackenzie’s tips when she does the “Watch and Learn” segments on Morning Drive. In these segments she reviews a player’s swing or a specific shot of a player from yesterday’s golf tournaments and explains what we can learn from it.

karenstupples_320x400(3) Karen Stupples is an on-course reporter and analyst for LPGA tour coverage. Stupples played on the LPGA and LET (Ladies European Tour) for 15 years and is the 2004 Women’s British Open Champion. She had an albatross (a 2 on a par 5) which you can watch in this Golf Channel video flashback.

I always find her insights interesting and her personality comes through even though you only hear her voice during coverage. She is funny and I often enjoy the banter with the other on-air analysts.

Golf Channel Bios

This would be a long blog post if I reviewed every women so below is a convenient chart with each woman’s name linked to their official bio on the Golf Channel website.

On-air Personalities Golf Tournament Coverage
Cara Banks Kay Cockerill
Lisa Cornwell Judy Rankin
Paige Mackenzie Karen Stupples
Chantel Mccabe Social Media Host for Tournaments
Bailey Mosier Alexandra O’Laughlin
Kelly Tilghman
Lauren Thompson

 

Lifestyle Ship Sticks Ads Get My Thumbs Up

Posted on by
1

It’s amazing how commercials really can shape your view of a product, service, or company. I have always thought that Ship Sticks (a service that will ship your golf clubs so you don’t have to lug them through an airport) was a great idea but I hated their commercials. In fact, I hated them so much that it tarnished my view of their brand.

Ship Sticks anywhere

The first one that really bothered me was an ad with a beautiful women at her door talking to a ship sticks delivery man picking up clubs. The joke of the ad was a male voice coming from inside a golf bag asking “Honey, are we there yet?” My reaction to this ad was that it was insulting to men. And I wondered if male golfers found the ad funny? Also, I have no problem with beautiful women selling product but I think the overt exposure of the woman’s cleavage in this ad is gratuitous and using this tactic is just plain lazy. If you haven’t seen it, you can view the “Ship Sticks Anywhere” for yourself.

Ship Sticks LarryThe next ad that seemed to run a lot on TV was called “Larry” which featured three co-workers giving a man a hard time for not having his clubs at the airport. Again, I thought to myself, do men really want to be portrayed as idiots (the three men questioning their co-worker)? At least “Larry” looked at the three men like they were idiots. Both these ads try to use humor but to me the ads are sophomoric and annoying.

I assume the ad agency presented the leadership of Ship Sticks all the demographic data that would indicate these commercials would be successful. Perhaps they are but I always thought the #1 Rule in advertising was don’t insult your customer; and 80 percent of golfers are male. Of course, I am a woman and have no idea if men find the portrayal of the man hiding in the bag and three co-workers insulting or funny.

Anyway, I am not writing because of the ads I dislike. I am writing because of the new direction of their commercials with two ads I recently saw on TV that I like.

The new ads use what I believe is a lifestyle approach focusing on things that golfers actually can relate to in their own golf lives. First is “Challenges” (see below) which shows images of bucket list golf destinations (with a voice over about ship sticks service). It might be viewed as boring or basic but if you are a golfer it catches your eye and makes you day dream (even if only for a few seconds) of playing those courses.

 

The other new ad that I like is “4 Buddies” (see below). Every golfer loves a great golf trip with their friends. Obviously, the reason I like this one if because women are the “buddies’ in the ad. Too many times I have seen golf commercials, online articles or print ads that are written as if only men take buddy trips. Not true! Yes, the majority of buddy trips are taken by men but I know many women golfers that take buddy trips. Now I think the ad will also catch the eye of male viewers because the women are young and beautiful (nothing wrong with that but I would surmise that most women taking golf buddy trips are a bit older).

 

Bottom line, I’m just one woman golfer but a smart marketer knows the “power of the purse.”  Personally, my opinion is that these ads appeal to a much broader customer base and improved the brand image of Ship Sticks; and I might even try their service when I take my next golf trip.

 

Music on the Golf Course

Posted on by
2

Remember the funny Caddyshack music scene?

In 1980, when Caddyshack was released, music on the course would have been unheard of but now with smartphones and portable mini-speakers music is an option some golfers embrace.

And as I was writing my blog post and watching the QBE Shark Shootout on the Golf Channel there was Greg Norman promoting his business, Shark Enterprises, that has a new technology product to transform the golfer experience with “web-connected golf carts that enable streaming music and entertainment.”

I love music! I listen to music in my car, while working out, and in my home. However I am not one of those golfers that wants to listen to music while I play golf. In general, I enjoy the sounds of nature and the conversation with the other golfers in my foursome.

I have no problem if other golfers want to listen to music as long as they are respectful of others but that’s the crux of the matter. Just as in other aspects of life, there are those that are considerate of others and those that are clueless when to comes to being a considerate individual.

I have had one good experience and one bad experience on the course. The good experience was with a player that liked music and wore ear buds. He enjoyed his music without the rest of us in the foursome having to listen to it. He also had the music low enough so that he was aware of what was going on in the group and on the course.

The “bad” experience was in a work golf event. It was an after work nine-hole scramble and one group had music blaring. Another person in my group yelled at them to turn it down but of course they could not hear him. Apparently my foursome was not the only group annoyed because the next day a co-worker sent a very funny email to staff making the case, using The Rules of Golf, for the foursome to return their prize and be disqualified (yes, it was a competition).

So who determines if the music is too loud on the course? My opinion is if another golfer asks you to turn the music down, that pretty much indicates that your music is too loud. But this is my opinion and so I decided to search the internet to look for “official” data on how loud is “too loud.” I was not surprised that I could not find any volume standards. I did find the following advice in a Golf Digest article from 2014, “Take 15 paces from your cart. If you can still hear the guitar riff from “Welcome to the Jungle,” you should probably reduce the volume.” Sounds like great advise to me!

Now if you want official rules you can go to the USGA website to search the Rules of Golf and in section I (which covers etiquette and behavior on the course) it clearly states, “Players should ensure that any electronic device taken onto the course does not distract other players.” Or if you are a Rules geek then an FAQ on Rule 14-3a is more up your alley because it reads:

“A player may not use any artificial device or unusual equipment that might assist him making a stroke or in his play. Listening to music or a broadcast while making a stroke or for a prolonged period might assist the player in his play, for example, by eliminating distractions or promoting a good tempo. Therefore, the use of an artificial device to listen to music or a broadcast, whether or not through headphones, while making a stroke or for a prolonged period of time during a stipulated round is a breach of Rule 14-3…”

What’s a golfer to do? I prefer the simple answer — be considerate of other golfers on the course. Unfortunately not all golfers are considerate of others. It’s sad to say but as music becomes more popular on the course, golf courses operators may need to consider posting a music policy at the first tee. You may be thinking, we don’t need another policy that inconsiderate golfers won’t obey. My response, it’s not the policy that is the issue, its how the policy is implement that has an impact on experience. For example, if a golf club has a four hour pace of play policy then good courses have rangers out on the course evaluating pace of play and moving slow golfers along.

Here’s an idea for golf course managers to decide if they need a music policy. For one week have starters ask the question “Do you listen to music while playing golf?” It won’t burden the starter to keep a tally of a yes/no answer. The starter may even get some interesting anecdotes he can pass along to his boss. The value to the course manager is data about your customers! Maybe based on the answers the course decides they need a music policy. Or maybe the course manager decides to embrace the music loving golfers and offers a “music golf nine-hole party” after work on a night where business is slow. I might even try a music golf party! But I digress.

As a golfer, I want to enjoy my time on the course and I want other’s to enjoy their round of golf; and golf courses with great starters are the first step to making everyone’s round enjoyable. Would it be so hard to train starters to talk about music when the give their spiel on pace of play, carts on the course, or any other course specific policies they doll out?

Finally should traditionalists worry about Greg Norman’s web-connected golf carts coming to their course? No, in a Golf World article about Shark Enterprises it states, “The best feature of the cart are two speakers whose cones are designed and angled to project sound directly at the center of the bench. The tone is loud and rich, but diminishes to a point of near inaudibility 40 feet from the cart. Which is a key feature to respect the sacred space of golfers who want only birdsong and babbling creeks.”

The Spirit International – Watch if You Love Amateur Golf

Posted on by
1

The Spirit International Amateur Golf Championship has been around since 2001 but many people that love golf don’t know about it.  The video below is a nice overview of the championship.

I learned about it because I follow Paige MacKenzie on Twitter and Paige is the captain of the 2013 United States team. Paige is also a former Spirit International competitor.  I watched the last hour of coverage on Thursday and Friday online and really enjoyed it. I wish I could have seen more but it is impossible to watch this type of event during a work week.  You can watch it Saturday (November 2, 2013)  via the live webcast at the Spirit International Website.

There are only four players for each country (20 Countries represented by 2 men and 2 women).  It may be a small field but the golfers are some of the best young players in the world and it is a nice preview of what we can expect to see in the coming years on the professional tours.  Past Spirit International competitors include US stars like Brandt Snedeker and Paula Creamer; as well as international stars such as Jason Day, Charl Schwatzel, Lorena Ochoa, and Ya-Ni Tseng. As they say, the list goes on and on.

The format is interesting because they have multiple competitions which include:

  • International Team- combined best ball of the men’s team and women’s team.
  • Men’s Team- Best ball of two players (four ball stroke play)
  • Women’s Team- Best ball of two players (four ball stroke play)
  • Men’s Individual- Most holes under par.
  • Women’s Individual- Most holes under par.

So you can cheer for your favorite country, men’s team, women’s team, and individuals.  I want the United States and Canada to do well because I have lived in the United States most of my life and feel an allegiance to the US; but I was born in Canada and I have a soft spot for athletes from Canada.  I hope that Brooke Henderson (a young Canadian golfer whose career I follow) does well. I am happy to report that as of the end of the second round Brooke is in first place for the Women’s Individual competition.

The United States is leading the overall competition. Check out the Leaderboard to see the other country standings. And if you can’t watch the live webcast then the next best thing is following the championship updates on twitter @thespiritgolf.

UPDATE (November 3 2013) – USA wins overall and Brooke Henderson wins Women’s Championship.  See all results at the Spirit Website.

How to train for a marathon and get in a round of golf

Posted on by
1

Do you have friends that tell you the game you love is not a sport?  Are the naysayers in your life by any chance, runners?  You do your best to argue with the runners in your life.  You state the facts — walking 18 holes of golf is the equivalent of walking ten miles. You need a strong abdominal core, great eye-hand coordination and flexibility to play golf. The runner in your life just smiles, says golf is boring, and goes for a 10-mile run.  Well, now you can tell all the runners in your life about the golf game made for them —  Speed Golf.

CBS televised the inaugural Speed Golf World Championship from Bandon Dunes.  It was fascinating and exhausting to watch.  First, a 22-year-old won the competition, which was not a big surprise because of the energy a young person has to draw on in a sport that requires you to run between every shot on the golf course.  But what did surprise me is that the man who came in second, Tim Scott (a founder of Speed Golf International) is in his fifties and was diagnosed with eye cancer in 2012.  And, even more impressive (to me) was a woman, Gretchen Johnson, came in eighth place.  I was not surprised she participated because she is a runner and works at Nike, but what was surprising was that the only woman placed eighth in an elite field of fifteen professional male speed golfers.

Screenshot of Results of Speedgolf Championship

The scoring is simple — combine the total number of strokes with the total time.  The rules of golf have been modified, for example, you can leave the flag in the hole when putting out.  They carry a small bag with limited clubs.  Also, when a ball is lost, you are allowed to drop it anywhere along the estimated point from where it was lost back on the line of flight to where the shot was originally played.

Clearly you need to be skilled in golf and a great runner but it appears from the scores above that being fast is more advantageous than shooting a low score in this alternative golf game format.

Will I ever participate in speed golf?  No, I have never enjoyed running. Frankly, I love the social aspect of playing a round of golf and don’t see the enjoyment of running the course alone.  But I appreciate any alternative format of golf that might bring more players to the sport I love.

Weather impacts another PGA tournament

Posted on by
Reply

For those of us that live in the Northeast the weather has been snowy and cold this March.  Normally as a golf fan I can get away from the drab cold days of winter by watching golf and day dreaming about the coming summer golf season.  This year even watching golf to escape the cold is not guaranteed.

Today, I was hunkering down to watch the final round of the Arnold Palmer Invitational.  I was anticipating a great afternoon of golf with Tiger Woods (who I had picked for my fantasy team this week) and Rickie Fowler (one of the golf boys) in the final group.  But mother nature had a different plan in mind and the final round has been moved to Monday.  How bad was it?  Watch the video below…

Golf Analyst Mark Rulfing mentions in the video that it reminded him of Kapalua.  He was referencing the first tournament of the 2013 season, the Hyundai tournament of Champions, which was delay due to high winds (gusting 40 to 50 mph).  The Golf Channel has a great photo slide show of the windy tournament.

Another tournament impacted was the Farmers Open at Torrey Pines which was delayed due to Fog.  So rain, wind, fog all seem like expected reasons for golf to be delayed but how about snow?  Yup, the WGC Match Play in Arizona was delayed this year due to snow.  Snow in Arizona.  It was so bizarre that all the players were tweeting photos of it. Bubba Watson even posted a 30 second video of his snowball fight.

I don’t know if any other start to a golf season has had this many delays due to weather.  Certainly there have been memorable delays in previous years. Watch the PGA Tour “Top 10: Weather Interruptions on the PGA Tour” for their list.  One of my favorite golfers, Phil Mickelson, makes an appearance as he chips in the hail (2.35 second mark in video.)

Maybe I should be happy for the weather delay today because my fantasy pick for the Hyundai, tournament, Dustin Johnson, won.  So, if I were at all superstitious I would be thinking the weather delay is “a sign” that Tiger should win tomorrow.

Still I would rather have the final round played on Sunday so I could watch it live.

Communicating Change – USGA not so “old school”

Posted on by
2

The golf industry has been anticipating the ruling on long putters all year and finally the announcement came that the governing bodies of golf, the USGA and The R&A, are proposing a ban on “anchoring” the putter against the body.

I was not planning on writing about this announcement because I use a traditional putter and I don’t have an issue with the rule.  What I found interesting and what has compelled me to write is my surprise at how well the USGA and The R&A disseminated the information!

Obviously if you are a golf geek (as I am), you expected the news to unfold on the Golf Channel.  Both Mike Davis, USGA Executive Director and Peter Dawson,  The R&A Chief Executive were on TV.

What I did not expect was the variety of materials created to communicate and explain the proposed rule change, and the fact that they are promoting a 90-day feedback period to allows stakeholders to share their opinion on the proposed change.

INFOGRAPHIC

Proposed rule 14-1b Infographic USGA Infographic Anchoring Putter, Proposed Rule-14-1b

Infographics are a great tool for visually explaining the rule.  I’m a visual person so I love infographics.

From a communication perspective, the use of infographics in business is becoming more common but is still not really widely used and is not considered a “standard” in the communication toolbox. Therefore, it is nice to see the forward thinking of the communications folks (at the USGA and R&A) using an infographic to support the explanation of the rule change.

Video Explanation

The other visual I did not expect was the in-depth video explaining the reason behind the decision and demonstration of the putting options.  Yes, many videos are done but not all of them are done well or posted in a timely manner.  The USGA and R&A had the video posted on the websites and on YouTube ready for consumption and sharing.  I cannot tell you how many times I’ve seen a major company (or brand) announce a new product and not have a decent video demo posted to YouTube.  And, demo videos are a standard in communication toolboxes in business today.

Email and Social Media

The next thing that impressed me was the email I received from the USGA.  I am a member (just a regular golfer membership for $25/annual fee) so I was not surprised to receive an email, but once again the timing of the email was impressive.  It came at 8:52 a.m. (I was literally watching the golf channel listening to the live press conference at that time).  Again, this simple act of sending an email early to the members is “first-class.” The email included a link to the rules explanation on the USGA website and encouraged feedback via the website feedback tool.

I was not surprised at the USGA’s use of social media (Twitter and Facebook) because they have been using those channels; and the status updates on twitter and Facebook are always timely.  Of course, one key to successful social media is to have great photos or images to share so the infographic and video play nicely into the social media communication channel.

Impact on Reputation

Finally, I think many golfers think the USGA and R&A are “old school” with a bunch of “old boys” and “old traditions.”  I’m sure there are golfers that will view the decision on anchoring the putter as wrong and view the USGA and R&A leaders as hurting the game.

However, based on the execution of the communication of the proposed rule change, the USGA and R&A have shown that although they are protecting the traditions of the game of golf; they are modern in their transparency and communication of their initiatives.

Earl Woods gets my vote for founder of “the youth movement” in golf

Posted on by
Reply

The Golf Channel Morning Drive Show has a daily poll question and one question was on a topic I have written about often — young golfers.  The question was posed because a 14-year-old amateur golfer from China, Guan Tianlang, won the Asia-Pacific Amateur Championship and a spot in the 2013 Masters.

Here is the Morning Drive poll question tweeted by Lauren Thompson Twitter coversatin with Lauren Thompson on Morning Drive Poll QuestionI was pleased to get a direct message back from Lauren ThompsonImage of Twitter DM from Lauren Thompson

As you can see from my response to Lauren Thompson I did not select any of the four options.  Yes, I think all (coaching, equipment, global exposure and technology) are important factors but that does not speak to the underlying support system that allows kids to pursue a sport with such intensity at such young ages.

The only way a child can achieve such great success at such a young age is because the parents support it.  There will always be the debate as to whether or not the child truly “wanted” to “live and breathe” golf or if the parents really wanted it for the child.  But either way, the steps the parents must take to create the opportunity is the basis for it all.

Tiger Woods is the most famous child prodigy that ever played the game.  Yes, Tiger has proven his place in history as one of the best golfers ever.  However, I truly believe Earl Woods, Tiger’s father, was the mastermind behind the Tiger brand that exists today.  After all, Earl Woods not only taught his son golf at a young age but also was savvy enough to get his son “exposure” at a very young age.  If you have not seen it, below is the video of 2-year-old Tiger on the Mike Douglas show.

After Tiger, the next young phenom to come along was in women’s golf – Michelle Wie.  At the age of eleven Wei was the youngest player to qualify for a USGA amateur championship.  Wie’s career has not been as stellar as predicted; although she has reaped the financial benefit and fame sponsors like Nike deliver.  In recent years Wie’s poor play has been blamed on her focus on college but now that she is out of school she is still struggling to find her game.  Only time will tell if Wie will become a truly great golfer.  If she does not become a champion golfer then Wei’s rise and fall may become a cautionary tale of burnout or peaking too soon.

In 2012, we have seen a flurry of young golfers making news:

  1. Andy Zhang, a 14-year-old amateur golfer (also Chinese but living in Florida) made history as the youngest player in the US Open.
  2. Lydia Ko, a 15-year-old from New Zealand (originally from South Korea) made history winning the Canadian Open.  Ko is the youngest player to win a LPGA event.
  3. Beau Hossler, a 17-year-old Californian, became a sensation at the 2012 US Open when he took the lead (over Tiger) for a short period of time.
  4. Lexi Thompson won the Navistar LPGA Classic in 2011 at age 16 which triggered Mike Whan, LPGA Commissioner, to waive the 18-year-old age requirement for turning pro and gave Thompson (age 17) her PGA tour card for 2012.
  5. Guan Tianlang, 14-year-old amateur golfer from China, made history as the youngest winner of the Asia-Pacific Amateur Championship and will make history in 2013 as the youngest golfer to ever play in the Masters.

So is this a good thing for the sport or not?  Some will say “yes” because it will bring a younger audience to the game and hopefully grow the game for the future.  Some will say “no” for reasons such as it is not good for the child (i.e. the pressure, the travel, the risk of injuries at a young age).  Whatever your opinion there is one thing that is hard to argue and that is “the cat — or should I say, Tiger — is out of the bag” and there is no turning back now.