Major Losses Overshadowing Victories

As I watched the television coverage from the Masters I noticed that when analysts recalled the 2016 Masters, they did not speak of Danny Willett’s win, they focused on Jordan Spieth’s meltdown. Spieth had a five shot lead when he came to the back nine then disaster — bogeys on 10 and 11 followed by a quadruple-bogey (seven) on hole 12. Willett shot a bogey free 67 but that doesn’t matter because most golfers remember Spieth losing the Masters. Plus, it doesn’t help that Willett has played horribly since winning.

The ANA Inspiration is another example. Can you name the winner of the 2017 ANA? I bet if you are a golf fan you vividly remember that Lexi Thompson was assessed a four-stroke penalty due to a Rules infraction that occurred during Saturday’s third round which was “phoned-in” by a fan watching the broadcast. Thompson played through tear-filled eyes to give herself a chance in a playoff against So Yeon Ryu and Ryu won.

As with the Masters, much of the golf coverage leading up to the 2018 ANA championship focused on what happened to Lexi Thompson in 2017 thus taking away from the normal focus on the previous winner.

I cannot remember who won the  2012 Kraft Nabisco (now called the ANA Inspiration) but I remember the image of I.K. Kim missing a one-foot putt for the win. I had to look up the winner – I.K. Kim lost to Sun Young Yoo. Or should I say Sun Young Yoo won the 2012 Kraft Nabisco in a playoff.

I would guess most golf fans cannot tell you who won the 2017 U.S. Women’s Open but they will remember Anna Nordqvist was assessed a two-stroke penalty because a television viewer “phoned-in” that her club had grazed the sand in the bunker. This did impact the championship outcome with Brittany Lang coming out on top.

A true golf fan will know the name Jean Van de Velde. Van de Velde is famous for his meltdown at the 1999 British Open. Every year the video of Van de Velde’s meltdown is shown sometime during the week of the British Open. I had to look up the winner, it was Paul Laurie.

Even Jordan Spieth’s 2015 U.S. Open win at Chambers Bay will always have an asterisk noting Dustin Johnson’s 3-putt on the 18th hole causing him to lose the championship. Most golf fans were not shocked that Spieth won but how he won was shocking. Of course, redemption came when DJ won the 2016 U.S. Open at Oakmont.

The bottom line is “a win is a win” (as the saying goes) but it must be frustrating for a winner who’s victory will always be overshadowed by the story of the person that lost.

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Great Day for Women’s Golf: Augusta National Announces a Women’s Amateur Championship

For years I have been wishing Augusta National would take “meaningful action” to support women’s golf. Yes, Augusta welcomed female members in 2012 when Condoleezza Rice and Darla Moore were extended invitations to join the club. However like most women who love golf, and as a fan of women’s golf, I wanted to see women play Augusta National.

Today the announcement came! Perhaps this announcement was not the one that women professional golfers hoped for but the Augusta National Women’s Amateur Championship is monumental for women’s golf. Here is the post from Twitter:

Masters Announcement on Twitter

Augusta National Tweet – Women’s Amateur Championship

The event being conducted within the same time frame as Drive, Chip and Putt and The Masters is excellent! The event will be held right before DCP (the wonderful golf championship for young golfers). Just imagine a young girl participating in DCP, watching the Augusta National Women’s Amateur Championship and knowing that one day (if she works hard) she may be playing the Augusta National Women’s Amateur Championship!

Of course, the big question for the LPGA is what does this mean for the ANA Inspiration? Will the top female amateurs, who normally play the ANA Inspiration, now have to choose between the two events? My guess is the LPGA will move the ANA (perhaps the week before the new amateur event). After all, it would be a communications manager’s dream story line – promoting the opportunity to watch the top amateur female golfers playing in the ANA Inspiration who will be then playing in the Augusta National Women’s Amateur Championship the following week.  And if the ANA is after the event, the LPGA promotes the winner of the Augusta National Women’s Amateur playing in the LPGA’s first major of the year. I say it’s a win/win for the LPGA (unless they do not move the date of the ANA)

I can’t wait until 2019 when I can watch the inaugural Augusta National Amateur Women’s Championship.

It’s a good day for women’s golf!

Tiger and Phil – 40 is the new 20

I was working on this blog post and then the unexpected happen — Jack Nicklaus tweeted exactly what I had been thinking.

Jack Nicklaus Tweet

Jack Nicklaus Tweet after the Valspar Championship

I almost decided not to publish this post but then I thought, “great minds think alike” and my take on this is slightly different from Jack’s tweet.

In the last few years, as a golf fan who loved watching Phil Mickelson and Tiger Woods for so many years, it was both fun and sad watching the changing of the guard as Jordan Spieth and other young players won majors and began making their mark on the sport I love.  I do enjoy the young guns. Jordan Spieth is my favorite but it seemed odd to me to think of Phil and Tiger as “old” and to hear so many golf analysts write them off.  After all other professionals won in their forties. In fact, Jack Nicklaus won the 1986 Masters at the age of 46.

So as a fan of Phil Mickelson, I was thrilled to see him play so well in February and early March. As you can see from the chart below, he had a great run and won the World Golf Championship in Mexico.

Phil 2018 Record

Phil’s finishes in the last four PGA Tour events

Everyone knows about the turmoil (on and off the course) that Tiger Woods has faced the last few years. I will admit that although I was amazed by Tiger’s talent, I was never a Tiger fan. I was always a Phil fan. I guess it was partly because Phil seemed more approachable and nice to his fans but mostly I loved “Phil the thrill” because you never knew what golf shot Phil would try when he got into trouble.  That being said, I have now become a golf fan that hopes Tiger does achieve success in his comeback because it appears he is a changed man and everyone deserves a second chance. In his 40’s, Tiger appears grateful to be healthy and able to play golf again.

So my hope for the rest of the 2018 golf season is that 40 is the new 20! I hope Phil and Tiger contend at the majors and win. I would love to see Tiger win The Master and Phil Mickelson win The U.S. Open (the one that Phil has yet to win).

And let the summer of 2018 be a reminder to all of us that “age is just a number” and “golf is a game for life!”

 

Women of the Golf Channel (2018 Edition)

I find it interesting that my post Women of the Golf Channel is always a top visited page (even though it was written back in 2012). A lot has changed with the on-air talent so I thought I’d write an update.

From my post on March 8 2012:

Only two of the six women I highlighted in my previous post are still with Golf Channel. They are Kelly Tilghman and Lauren Thompson.

(1) Kelly Tilghman has a bio on the Golf Channel site but to be honest I watch a lot of Golf Channel and golf tournament coverage and I don’t see her that much except for “Life From” during major championships.

(2) Lauren Thompson is a co-host on Morning Drive. Back in 2012 she seemed to be a fill-in on-air talent for Holly Sonders (who left Morning Drive and went to FOX in 2014). Now Thompson is a key member of the morning team. You can read her full bio on the Golf Channel Website.

More Great Women on Golf Channel:

If you go to the bio page for TV personalities for Golf Channel you will see 11 women listed which is wonderful. I would break the list into two groups: On-air TV show personalities (e.g., Morning Drive, Golf Channel, etc.) and golf tournament coverage talent that do the on-air analysis for the tour coverage on Golf Channel.

As I did in my 2012 post, I am going to list just a few of the 11 women. At the end of the post is a list of links for the bios of all the women on Golf Channel’s website.

chantel-mccabe-golfchannel(1) Chantel McCabe is my new favorite on-air personality and seems to be the “go to person” for golf channel. By that I mean, McCabe is on Golf Central, Morning Driving, does interviews at PGA and LPGA tournaments, and does digital work for their website. It makes sense to me that the leadership at the golf channel would tap her for so many jobs because she is great on air. I like her style, her voice, she asks good questions, and she has a good sense of humor.

She is a seasoned reporter with experience working for FOX sports prior to joining the Golf Channel and was a reporter for a local television station in Springfield MA. She also scores points with me because she is a New England Patriots fan.

paigemackenzie_320x400(2) Paige Mackenzie is a co-host on Morning Drive. She joined Morning Drive while she was still on the LPGA Tour. The reasons I really like her is because she is very down to earth and relatable! For example, she chooses on-air outfits that any woman might wear. What I mean by that is sometimes (not always) other women, like Bailey Mosier, are so into fashion that their outfits seem over-the-top for a golf morning show.

I also enjoy Mackenzie’s tips when she does the “Watch and Learn” segments on Morning Drive. In these segments she reviews a player’s swing or a specific shot of a player from yesterday’s golf tournaments and explains what we can learn from it.

karenstupples_320x400(3) Karen Stupples is an on-course reporter and analyst for LPGA tour coverage. Stupples played on the LPGA and LET (Ladies European Tour) for 15 years and is the 2004 Women’s British Open Champion. She had an albatross (a 2 on a par 5) which you can watch in this Golf Channel video flashback.

I always find her insights interesting and her personality comes through even though you only hear her voice during coverage. She is funny and I often enjoy the banter with the other on-air analysts.

Golf Channel Bios

This would be a long blog post if I reviewed every women so below is a convenient chart with each woman’s name linked to their official bio on the Golf Channel website.

On-air Personalities Golf Tournament Coverage
Cara Banks Kay Cockerill
Lisa Cornwell Judy Rankin
Paige Mackenzie Karen Stupples
Chantel Mccabe Social Media Host for Tournaments
Bailey Mosier Alexandra O’Laughlin
Kelly Tilghman
Lauren Thompson

 

Book Review: “The Making of the Masters” by David Owen

If you are looking for a book that is specifically about the course architecture of Augusta National, this book is probably not the one to read. However, chapter five does provide hole-by-hole descriptions and contains great photos. All photos are pre-1999 when the book was published. So for example, there is a photo of the Eisenhower tree in the book which was removed from the 17th hole in 2014.

The book is a biography. The history of Augusta National and The Masters are revealed by examining the life of Clifford Roberts, Chairman of Augusta National from 1931 to 1977.  I love biographies and found the life of Clifford Roberts to be very interesting. For example, Robert’s early life was depicted as happy but also shaped by his mother’s depression (and her suicide when he was 16). He struggled early his professional life which is not surprising given he started an investment firm in the 1920s (and faced financial ruin during the crash).

Roberts achieved great success as the chairman of Augusta National. He certainly had fascinating aspects of his life including his friendship with Dwight D. Eisenhower. Surprisingly Roberts had his “own room” at the white house while Eisenhower was president. Roberts is also portrayed as a very difficult man (labels such as “tyrant” and “dictator” were used in the press). As with all human beings, he was complicated and the book states that his friends and people that he helped experienced another side of Roberts. I found the end of his life rather sad, but I won’t spoil the book by revealing how his life ends.

The book details the impact Roberts had on what The Masters is today. And, many of his decisions also had an impact on how golf championships are run (e.g., tournaments equaling four rounds of golf, the way golf is televised, the importance of creating good “stadium” views for spectators, etc.). The limited commercial breaks during The Masters was a requirement placed on CBS (by Roberts) in the very early years of the tournament. Roberts also insisted that the television cables be buried on the course.

Roberts also had to manage the ups and downs of the founding of Augusta National golf club. It will shock most people to know that they had trouble getting members! It’s a great example of perseverance and a reminder of how things that are famous today could just have easily had a very different outcome if not for someone like Roberts at the helm.

If you like biographies and golf then definitely get a copy of this book at your local library (or by it on Amazon) and read it!

The Author: David Owen

If the name David Owen sounds familiar it may be that you read the New Yorker or Golf Digest. Mr. Owen also has a blog, “My Usual Game: Adventures in Golf.” His most recent non-golf book is “Where the Water Goes: Life and Death Along the Colorado River.”

Golf Channel Coverage of The PGA Merchandise Show: Three Cool Products

The PGA Merchandise Show, tagged “The Major of Golf Business,” is not open to the general public. However, thanks to the favorite TV channel of all golfers, Golf Channel, viewers got to see a lot of products on Morning Drive broadcasting from the convention floor.

Watching the PGA Merchandise Show on Morning Drive, I saw three products that I thought were really cool.

Weatherman Umbrella

Even if you are not a golfer this is a great looking umbrella. It appears to be really well constructed and can withstand 55 mph winds. And the golf umbrella has a pocket in the top of the umbrella to keep your glove dry. The really cool factor is the technology – the umbrella has a tracker so if you leave it at the course (or somewhere else) you can find it!  The Morning Drive Segment is fun to watch or view the product video below.

 

Transrover

Transrover is not available yet and the owner/inventor is using Kickstarter to launch/fund the product and I hope he does well because the idea that you can have a golf bag that transforms into a pushcart is amazing. You can watch the Morning Drive segment or view the product video below.

 

Fat Tire Golf Scooter

According to the Fat Tire Golf Scooter website you can buy your own scooter for $2,399. That’s not an investment I am likely to make but I am hoping I play a golf course one day that has the scooter. It just looks fun!

 

So from the comfort of my own home I had fun watching the coverage of the PGA Merchandise show on Morning Drive. I may buy the Weatherman umbrella. I will watch with curiosity to see if the Transrover becomes available to all golfers for a reasonable price. And maybe one day I will see a Fat Tire Golf Scooter available to ride on a golf course near me.

Thanks Golf Channel!

Lifestyle Ship Sticks Ads Get My Thumbs Up

It’s amazing how commercials really can shape your view of a product, service, or company. I have always thought that Ship Sticks (a service that will ship your golf clubs so you don’t have to lug them through an airport) was a great idea but I hated their commercials. In fact, I hated them so much that it tarnished my view of their brand.

Ship Sticks anywhere

The first one that really bothered me was an ad with a beautiful women at her door talking to a ship sticks delivery man picking up clubs. The joke of the ad was a male voice coming from inside a golf bag asking “Honey, are we there yet?” My reaction to this ad was that it was insulting to men. And I wondered if male golfers found the ad funny? Also, I have no problem with beautiful women selling product but I think the overt exposure of the woman’s cleavage in this ad is gratuitous and using this tactic is just plain lazy. If you haven’t seen it, you can view the “Ship Sticks Anywhere” for yourself.

Ship Sticks LarryThe next ad that seemed to run a lot on TV was called “Larry” which featured three co-workers giving a man a hard time for not having his clubs at the airport. Again, I thought to myself, do men really want to be portrayed as idiots (the three men questioning their co-worker)? At least “Larry” looked at the three men like they were idiots. Both these ads try to use humor but to me the ads are sophomoric and annoying.

I assume the ad agency presented the leadership of Ship Sticks all the demographic data that would indicate these commercials would be successful. Perhaps they are but I always thought the #1 Rule in advertising was don’t insult your customer; and 80 percent of golfers are male. Of course, I am a woman and have no idea if men find the portrayal of the man hiding in the bag and three co-workers insulting or funny.

Anyway, I am not writing because of the ads I dislike. I am writing because of the new direction of their commercials with two ads I recently saw on TV that I like.

The new ads use what I believe is a lifestyle approach focusing on things that golfers actually can relate to in their own golf lives. First is “Challenges” (see below) which shows images of bucket list golf destinations (with a voice over about ship sticks service). It might be viewed as boring or basic but if you are a golfer it catches your eye and makes you day dream (even if only for a few seconds) of playing those courses.

 

The other new ad that I like is “4 Buddies” (see below). Every golfer loves a great golf trip with their friends. Obviously, the reason I like this one if because women are the “buddies’ in the ad. Too many times I have seen golf commercials, online articles or print ads that are written as if only men take buddy trips. Not true! Yes, the majority of buddy trips are taken by men but I know many women golfers that take buddy trips. Now I think the ad will also catch the eye of male viewers because the women are young and beautiful (nothing wrong with that but I would surmise that most women taking golf buddy trips are a bit older).

 

Bottom line, I’m just one woman golfer but a smart marketer knows the “power of the purse.”  Personally, my opinion is that these ads appeal to a much broader customer base and improved the brand image of Ship Sticks; and I might even try their service when I take my next golf trip.