“Lydia Ko goes Pro” video gets four stars

It has been many months since my last post because I have had a lot of life changes in the past nine months (no, I did not have a child).  I have moved to a new state for a dream job! As we all know with a new job and a big move other things fall to the wayside.  But now I am more settled in my job and new home; and of course fall is here (so less daylight hours to play golf), which makes it a logical time to focus on my blog.

I wanted to start with something light and fun!  And Lydia Ko’s announcement that she is turning pro is just the ticket!  I read that she decided to release a video rather than do a press conference and sure enough she tweeted out to her followers the link to the video on October 22.  Here is the video for your enjoyment:

I give the video four stars because it is entertaining (Lydia speed golfing) and shows her personality (e.g., she laughs a lot); and it certainly beats a boring press conference video.

I have said in a previous post that I am not a fan of the younger and younger players we see in professional events.  And that a player like Michele Wie is a cautionary tale because she is only 23 and struggles to find her game.  But, Lydia Ko seems to be a very poised and talented young women.  Ko has won a number of professional tournaments and made history winning the CN Canadian Women’s Open in 2012 and 2013. As the press has pointed out, Ko has left over $1 Million in money on the table as an amateur.

Now we just have to wait for the LPGA Commissioner, Mike Whan, to approve her request to waive the rule requiring LPGA professionals to be at least 18 years old.  The waiver is a  “fiat accompli” given the popularity of Ko, the fact she has already won multiple professional events as an amateur, and Whan waived the age requirement for Lexi Thompson after she won an LPGA event.

As a professional, Ko will face a new kind of scrutiny because everyone will be watching to see if she falters under the “pressure” of being a pro. Time and time again a young amateur golfer is hailed as the next “Tiger or Annika” and seems to lose their talent (or maybe free spirit) as a professional.  Only time will tell if Ko is able win as much as a professional as she did as an amateur.

Hopefully, she will have a smooth transition from the “darling of the amateur ranks” to a regular pro on tour. Bottom line, I know I will be watching to see how she plays in her first tournament as a professional.

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Weather impacts another PGA tournament

For those of us that live in the Northeast the weather has been snowy and cold this March.  Normally as a golf fan I can get away from the drab cold days of winter by watching golf and day dreaming about the coming summer golf season.  This year even watching golf to escape the cold is not guaranteed.

Today, I was hunkering down to watch the final round of the Arnold Palmer Invitational.  I was anticipating a great afternoon of golf with Tiger Woods (who I had picked for my fantasy team this week) and Rickie Fowler (one of the golf boys) in the final group.  But mother nature had a different plan in mind and the final round has been moved to Monday.  How bad was it?  Watch the video below…

Golf Analyst Mark Rulfing mentions in the video that it reminded him of Kapalua.  He was referencing the first tournament of the 2013 season, the Hyundai tournament of Champions, which was delay due to high winds (gusting 40 to 50 mph).  The Golf Channel has a great photo slide show of the windy tournament.

Another tournament impacted was the Farmers Open at Torrey Pines which was delayed due to Fog.  So rain, wind, fog all seem like expected reasons for golf to be delayed but how about snow?  Yup, the WGC Match Play in Arizona was delayed this year due to snow.  Snow in Arizona.  It was so bizarre that all the players were tweeting photos of it. Bubba Watson even posted a 30 second video of his snowball fight.

I don’t know if any other start to a golf season has had this many delays due to weather.  Certainly there have been memorable delays in previous years. Watch the PGA Tour “Top 10: Weather Interruptions on the PGA Tour” for their list.  One of my favorite golfers, Phil Mickelson, makes an appearance as he chips in the hail (2.35 second mark in video.)

Maybe I should be happy for the weather delay today because my fantasy pick for the Hyundai, tournament, Dustin Johnson, won.  So, if I were at all superstitious I would be thinking the weather delay is “a sign” that Tiger should win tomorrow.

Still I would rather have the final round played on Sunday so I could watch it live.

2013 PGA Merchandise Show – Morning Drive and LPGA News

The ability to follow the PGA Merchandise show from the comfort of your own home is amazing!  I am here in the cold Northeast (seven degrees this morning) and seeing updates on Twitter, Facebook, Ustream and more.

The Golf Channel Morning Drive show and the LPGA both started tweeting early in the morning that big announcements were coming.  Given I am a fan of both, I was curious to see what was “big” to each organization.

Morning Drive Announcement

The Morning Drive show is expanding to seven days a week.  Great!  They are adding to the cast.  Most of co-anchor additions make sense because they have been on the show or are members of the golf channel.  The one odd addition is Ahmad Rashad. He is an NBC broadcast “star” so I get that but what does he know about golf?  I guess we will find out soon.

The other big reveal was the new set of the show.  Below is a photo of the old set.

Morning Drive Set

TV Screen Shot of Holly Sonders on Morning Drive Set. Click image to Enlarge.

Now one thing I always liked about the current set is that it seemed “cozy” and had lots of golf memorabilia and “chotskies” on the set.  I also think the intimate feel of the set added to the relaxed style of the co-anchors.  It never felt like a “formal” news show like the evening recap show, Golf Central.

The Golf Channel provided a photo gallery of the new set.  If you click on the photo below it will take you to a cool time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

The new set and staff is a clear indication of the success of the show.  I will keep an open mind but I hope what I loved most about the show does not get lost in the new high-gloss set.

LPGA Announcement

In a previous post, The LPGA’s Marketing Challenge, I noted some concerns about the tour’s perception in the American market.  Basically, the LPGA is a global tour but the American market needs a new star which I felt was Stacy Lewis.  I am happy to see that the tour is now promoting Stacy Lewis.  Stacy certainly made it easier for them by winning Player of the Year.  I am happy to see the management at the LPGA finally embracing Stacy Lewis as a tour star.

The LPGA also deserves credit for figuring out a way to capitalize on the statement they have been emphasizing all year that they are a “global tour.”  I was thrilled with the announcement of the “International Crown” by the LPGA.  It is a new match play tournament that will debut in 2014.  The tournament will be 8 countries vying for the crown. I also like the promotional video.

And to my point earlier about promoting Stacy Lewis, there is a nice video of Stacy talking about the new tournament.

I like the International Crown for two reasons.  First, the LPGA did not just follow the PGA tour and create a “Presidents Cup” for the ladies.  The Presidents Cup is the USA against the rest of the world (minus Europe).  Second, it ties nicely to the fact that golf will be part of the Olympics in 2016 and what do we all love to do during the Olympics? Cheer for our country.  The fact fans love to cheer for their country should make the International Crown a big hit among golf fans; and hopefully, bring new fans to the LPGA.

Communicating Change – USGA not so “old school”

The golf industry has been anticipating the ruling on long putters all year and finally the announcement came that the governing bodies of golf, the USGA and The R&A, are proposing a ban on “anchoring” the putter against the body.

I was not planning on writing about this announcement because I use a traditional putter and I don’t have an issue with the rule.  What I found interesting and what has compelled me to write is my surprise at how well the USGA and The R&A disseminated the information!

Obviously if you are a golf geek (as I am), you expected the news to unfold on the Golf Channel.  Both Mike Davis, USGA Executive Director and Peter Dawson,  The R&A Chief Executive were on TV.

What I did not expect was the variety of materials created to communicate and explain the proposed rule change, and the fact that they are promoting a 90-day feedback period to allows stakeholders to share their opinion on the proposed change.

INFOGRAPHIC

Proposed rule 14-1b Infographic USGA Infographic Anchoring Putter, Proposed Rule-14-1b

Infographics are a great tool for visually explaining the rule.  I’m a visual person so I love infographics.

From a communication perspective, the use of infographics in business is becoming more common but is still not really widely used and is not considered a “standard” in the communication toolbox. Therefore, it is nice to see the forward thinking of the communications folks (at the USGA and R&A) using an infographic to support the explanation of the rule change.

Video Explanation

The other visual I did not expect was the in-depth video explaining the reason behind the decision and demonstration of the putting options.  Yes, many videos are done but not all of them are done well or posted in a timely manner.  The USGA and R&A had the video posted on the websites and on YouTube ready for consumption and sharing.  I cannot tell you how many times I’ve seen a major company (or brand) announce a new product and not have a decent video demo posted to YouTube.  And, demo videos are a standard in communication toolboxes in business today.

Email and Social Media

The next thing that impressed me was the email I received from the USGA.  I am a member (just a regular golfer membership for $25/annual fee) so I was not surprised to receive an email, but once again the timing of the email was impressive.  It came at 8:52 a.m. (I was literally watching the golf channel listening to the live press conference at that time).  Again, this simple act of sending an email early to the members is “first-class.” The email included a link to the rules explanation on the USGA website and encouraged feedback via the website feedback tool.

I was not surprised at the USGA’s use of social media (Twitter and Facebook) because they have been using those channels; and the status updates on twitter and Facebook are always timely.  Of course, one key to successful social media is to have great photos or images to share so the infographic and video play nicely into the social media communication channel.

Impact on Reputation

Finally, I think many golfers think the USGA and R&A are “old school” with a bunch of “old boys” and “old traditions.”  I’m sure there are golfers that will view the decision on anchoring the putter as wrong and view the USGA and R&A leaders as hurting the game.

However, based on the execution of the communication of the proposed rule change, the USGA and R&A have shown that although they are protecting the traditions of the game of golf; they are modern in their transparency and communication of their initiatives.

The LPGA’s Funny Girl – Tiffany Joh

Another US Women’s Open has come to a close and most bloggers will be writing about the winner, Na Yeon Choi but I’m going to highlight a player that did not even make the cut — American golfer, Tiffany Joh.  Why?  Because, whether it is intentional or not — she is in the process of building a unique personal brand.

This year Joh is struggling a bit with her game and is 115 in the Rolex World Rankings.  However, Joh is a solid player and shows promise.  Joh won twice on the LPGA’s Future tour.  As a member of the LPGA 2011 Rookie Class, Joh had an excellent year with $237,365 in earnings and ranked eighty-seven (87) on the Rolex Women’s World Golf rankings list.  Joh also had a top 10 finish in 2012.  She was second at the Navistar Classic.  Unfortunately for Joh, it was the tournament Lexi Thompson (Golf’s newly anointed “phenom”) made history as the youngest winner (at age 16) on the LPGA.

So what makes Joh unique?  The PGA may have the Golf Boys but the LPGA has Tiffany Joh.  She loves music and has become known for her music videos.  This week, the week of the 2012 US Women’s Open, she posted her most recent video on her YouTube channel (Just Your Morning Cup of Joh.)   The video is All I Do is Win (LPGA Remix).  A parody of the song, “All I Do is Win” by Ludacris.

Joh has had a YouTube channel since 2008 but she really got noticed for her LPGA video last year “Grip It” (a parody of Freak Nasty’s 1996 hit song “Da’ Dip”).  It’s amazing how she get’s her fellow LPGA players to be silly on video.

Not only is she clever and creative with music videos but she has a great channel title “Just your morning cup of Joh” and user name “CupofJoh” and has a cartoon-like drawing (self-portrait – I’m guessing) and uses it as her YouTube channel and Twitter background.  All creating a unique personal brand.

The one thing that surprised me is that her website does not carry this branding.  However, if you visit the website, Joh’s humor and attitude come through loud and clear with just a single page stating “You are a Nerd…Websites are for Nerds.”  Is she ahead of the curve or just representative of her generation who live on social media?  I believe it is the later.  After all, the websites of the big golf stars are supported by big sponsor money.  So Joh’s site may get an upgrade if she lands a major sponsor.

It’s not just that Joh is using social media but she is savvy too — do you think the timing of the recent video was a fluke? No way.  The US Women’s open gets more press than any other women’s golf event and Joh’s video was all over twitter (at least the people who tweet about golf).

As I mentioned earlier, Joh did not make the cut at the US Women’s Open but her sense of humor never fails.  Here is a screen shot of her tweet from the airport the next day:

Tweet from Tiffany Joh on Missing Cut at US Women's Open

If you are old school and think golfers should only get noticed for their golf achievements than Tiffany Joh’s style may not be your “cup of tea” (or joh); but I respect the fact that she has developed a personal brand that sets herself apart from all the other young female golfers on tour.

Professional golfer’s new tool — A chainsaw for Kevin NA

This week the PGA goes to Texas for the Velero Texas Open and the most written and talked about moment, prior to the tournament, is not about last year’s winner but about Kevin Na’s score on the par-4, 9th hole — the score was 16!  If you like to see “melt downs” watch the video.

So what will Kevin Na shoot on the 9th hole this week in Texas?  My guess is he will be happy with par but hoping to birdie the hole to show everyone that the 9th hole is not going to be his nemesis.  Na has a great sense of humor about it.  He went back to the place of his melt down this week and took a chainsaw to the overgrowth (photo from PGA tour).

PGA Tour Image of Kevin Na

Now that is one way to destroy your demons on the golf course.  And, now for a disclaimer — stunt by a professional golfer, do not try this on your home course.

LPGA – First Major of the Season

This week the ladies play in the first major, The Kraft Nabisco Championship.  In many ways this is “The Masters” for the women.  I say this because it is their first major of the season (as is The Masters for the men), it has been played at the same course (Mission Hills Country Club in Rancho Mirage, California) since its inaugural tournament (again, The Masters is always played at Augusta National), and the winner jumps into “poppies pond” at the 18th hole as part of the tournament tradition and they are given a bathrobe when they get out of the pond. Many have said the robe is the LPGA’s version of a green jacket (o.k., it is not a green jacket but hey, it’s better than just standing in dripping wet golf clothes).

The tournament was not always a major.  It started in 1972 as the Colgate – Diane Shore tournament.  I remember watching it as a young girl and thinking how exciting it was that the company my dad worked for had a golf tournament.  In 1983 it became a major and the sponsor was Nabisco.  Amy Alcott won in 1983 and two more times.  In fact, in 1991 when she won for the third time she jumped in the pond — this was the beginning of the tradition.  The video below gives a great overview of the history of this tournament.

This year all the golf pundits are saying Yani Tseng will win.  It seems like a “no-brainer” given she has already won 3 times this year, won last week by 5 shots, and is the number one female golfer in the world.  But I’m hoping for an upset like last year.  In 2011, Stacy Lewis beat Tseng by three shots.  Below is a nice video for Stacy Lewis.

Don’t get me wrong.  Yani Tseng is an amazing player but I want an exciting major — and that will only happen if someone can challenge Tseng.  My ideal ending on Sunday would be to see Cristie Kerr go head to head with Yani Tseng and win.