Most people think of golf as an “old boys” sport and there is some truth to that view if you only look at the demographics which indicate a lot of middle-aged and older men play golf.  However, if you do follow golf you know times are changing. There is a new breed of golf professional who sometimes wield social media as well as they do a golf club.

Watching various interviews, you can tell the younger golf professionals (or “young guns”) are very respectful of the traditions of golf, are in awe of golf legends, and want to be part of golf history.  But they are also part of the online generation and some of their off-course antics are anything but traditional. The best way to show you that these golfer’s are not your father’s professionals is with the video of the Golf Boys starring Ben Crane along with Bubba Watson, Hunter Mahan, and  Rickie Fowler.  The video is “Oh, oh, oh” by the Golf Boys.

The video came out last year and was sponsored by Farmer’s Insurance (during the Farmers Insurance Open).  Not only did Farmer’s Insurance promote the video but they also tied it to charity by stating that they would donate $1,000 for every 100,000 views. Now, I’m not sure if there was a time frame for the viewing/donation but the number of views to date (January 25, 2012) on YouTube is well over 2.8 million.

So why write about the Golf Boys video today?  Well, this week is the 2012 Farmer’s Insurance Open and a new video was released.  This time it is just Ben Crane in a video titled “The Lost Love.”  What is also interesting is that the YouTube caption states “For every 100,000 views, Farmers will donate $1000 to charity on behalf of Ben Crane up to $5000.”  Interesting to see a limit set. My guess is either Farmers got caught off guard last year with the success of Golf Boys or a corporate attorney reviewed the YouTube caption this year. To be honest, not sure they have much to worry about because the new video is not as good as the Golf Boys.

Bring back the Golf Boys in 2013!