Major Losses Overshadowing Victories

As I watched the television coverage from the Masters I noticed that when analysts recalled the 2016 Masters, they did not speak of Danny Willett’s win, they focused on Jordan Spieth’s meltdown. Spieth had a five shot lead when he came to the back nine then disaster — bogeys on 10 and 11 followed by a quadruple-bogey (seven) on hole 12. Willett shot a bogey free 67 but that doesn’t matter because most golfers remember Spieth losing the Masters. Plus, it doesn’t help that Willett has played horribly since winning.

The ANA Inspiration is another example. Can you name the winner of the 2017 ANA? I bet if you are a golf fan you vividly remember that Lexi Thompson was assessed a four-stroke penalty due to a Rules infraction that occurred during Saturday’s third round which was “phoned-in” by a fan watching the broadcast. Thompson played through tear-filled eyes to give herself a chance in a playoff against So Yeon Ryu and Ryu won.

As with the Masters, much of the golf coverage leading up to the 2018 ANA championship focused on what happened to Lexi Thompson in 2017 thus taking away from the normal focus on the previous winner.

I cannot remember who won the  2012 Kraft Nabisco (now called the ANA Inspiration) but I remember the image of I.K. Kim missing a one-foot putt for the win. I had to look up the winner – I.K. Kim lost to Sun Young Yoo. Or should I say Sun Young Yoo won the 2012 Kraft Nabisco in a playoff.

I would guess most golf fans cannot tell you who won the 2017 U.S. Women’s Open but they will remember Anna Nordqvist was assessed a two-stroke penalty because a television viewer “phoned-in” that her club had grazed the sand in the bunker. This did impact the championship outcome with Brittany Lang coming out on top.

A true golf fan will know the name Jean Van de Velde. Van de Velde is famous for his meltdown at the 1999 British Open. Every year the video of Van de Velde’s meltdown is shown sometime during the week of the British Open. I had to look up the winner, it was Paul Laurie.

Even Jordan Spieth’s 2015 U.S. Open win at Chambers Bay will always have an asterisk noting Dustin Johnson’s 3-putt on the 18th hole causing him to lose the championship. Most golf fans were not shocked that Spieth won but how he won was shocking. Of course, redemption came when DJ won the 2016 U.S. Open at Oakmont.

The bottom line is “a win is a win” (as the saying goes) but it must be frustrating for a winner who’s victory will always be overshadowed by the story of the person that lost.

The Spirit International – Watch if You Love Amateur Golf

The Spirit International Amateur Golf Championship has been around since 2001 but many people that love golf don’t know about it.  The video below is a nice overview of the championship.

I learned about it because I follow Paige MacKenzie on Twitter and Paige is the captain of the 2013 United States team. Paige is also a former Spirit International competitor.  I watched the last hour of coverage on Thursday and Friday online and really enjoyed it. I wish I could have seen more but it is impossible to watch this type of event during a work week.  You can watch it Saturday (November 2, 2013)  via the live webcast at the Spirit International Website.

There are only four players for each country (20 Countries represented by 2 men and 2 women).  It may be a small field but the golfers are some of the best young players in the world and it is a nice preview of what we can expect to see in the coming years on the professional tours.  Past Spirit International competitors include US stars like Brandt Snedeker and Paula Creamer; as well as international stars such as Jason Day, Charl Schwatzel, Lorena Ochoa, and Ya-Ni Tseng. As they say, the list goes on and on.

The format is interesting because they have multiple competitions which include:

  • International Team- combined best ball of the men’s team and women’s team.
  • Men’s Team- Best ball of two players (four ball stroke play)
  • Women’s Team- Best ball of two players (four ball stroke play)
  • Men’s Individual- Most holes under par.
  • Women’s Individual- Most holes under par.

So you can cheer for your favorite country, men’s team, women’s team, and individuals.  I want the United States and Canada to do well because I have lived in the United States most of my life and feel an allegiance to the US; but I was born in Canada and I have a soft spot for athletes from Canada.  I hope that Brooke Henderson (a young Canadian golfer whose career I follow) does well. I am happy to report that as of the end of the second round Brooke is in first place for the Women’s Individual competition.

The United States is leading the overall competition. Check out the Leaderboard to see the other country standings. And if you can’t watch the live webcast then the next best thing is following the championship updates on twitter @thespiritgolf.

UPDATE (November 3 2013) – USA wins overall and Brooke Henderson wins Women’s Championship.  See all results at the Spirit Website.

Michelle Wie’s 2013 season is off to a rough start

Michelle Wie is a very popular LPGA player.  She really made her name as an amateur and was viewed as the golden girl who would help rejuvenate the struggling brand of women’s golf when she turned pro in 2005 (note: her LPGA Rookie year is 2009.)  Fast forward to 2013 and Michelle Wie is still a popular player on the LPGA tour but she has not achieved the “greatness” bestowed on her as an Amateur.

In the press this week Michelle Wie spoke about all the hard work she had done during the off-season — working on every part of her game.  Unfortunately at the Women’s Australian Open this week Wie missed the cut by 2 strokes or 1-over par.  That might not seem bad but it is awful compared to the leader (after two rounds) at 15-under par.  So Wie starts her 2013 year where she ended her 2012 season — missing cuts.

2012 really was a horrible year for Wie. She played 23 tournaments and missed the cut 10 times.  We could state this in a positive way and say she made the cut (or played the weekend and earned money) 13 out of 23 times (or 56% of the time) but that is still awful.

Let’s look at some statistics for the last three years.

Chart of Stats for Wie

Michelle Wie has never been a great putter and in 2012 she had no confidence.  She would stand over a putt for an eternity and still miss it.  Wie has always been long off the tee (she is ranked 4 in overall driving distance) but being long does not matter when you look at Wie’s greens in regulation (GIR) and driving accuracy statistics which are poor.  In general, the statistics I have looked at indicate that many of the top players have GIRs between 72% and 76%. The top players also have putting averages below 30 (the really great putter’s have averages between 25 to 27).  Let’s look at Wei’s statistics against two other American stars.

Stats Comparision ChartOne last comparison (for fun) — Michelle Wie was in the LPGA rookie class of 2009.  Another member of the 2009 class, Jiyai Shin.  Shin won the Women’s Australian Open this week beating Yani Tseng (#1 Ranked women golfer in the world) and Lydia Ko (#1 ranked amateur golfer in the world).  Shin is also the current RICOH Women’s British Open Champion.  In 2012, Shin played 18 LPGA tournaments and made the cut in all 18 events. In 2010, Shin was the #1 player in the world rankings for 16 weeks.  Shin is a serious contender in 2013.

Will Michelle Wie ever achieve the success of, Jiyai Shin, her LPGA rookie year classmate?  Will Wei regain some of the glory of her amateur career?  Will she find the success so many people expected of her since turning pro?  Only time will tell but it crossed my mind today that maybe time is running out for Wie to achieve “greatness.”  Given Wie is only 23 years old that might seem like a ridiculous statement but the LPGA is full of young talented players so it is easy to jump to the conclusion that Wie may have missed her time to dominate.  My hope for Wie is that she finds her game soon.

2013 PGA Merchandise Show – Morning Drive and LPGA News

The ability to follow the PGA Merchandise show from the comfort of your own home is amazing!  I am here in the cold Northeast (seven degrees this morning) and seeing updates on Twitter, Facebook, Ustream and more.

The Golf Channel Morning Drive show and the LPGA both started tweeting early in the morning that big announcements were coming.  Given I am a fan of both, I was curious to see what was “big” to each organization.

Morning Drive Announcement

The Morning Drive show is expanding to seven days a week.  Great!  They are adding to the cast.  Most of co-anchor additions make sense because they have been on the show or are members of the golf channel.  The one odd addition is Ahmad Rashad. He is an NBC broadcast “star” so I get that but what does he know about golf?  I guess we will find out soon.

The other big reveal was the new set of the show.  Below is a photo of the old set.

Morning Drive Set

TV Screen Shot of Holly Sonders on Morning Drive Set. Click image to Enlarge.

Now one thing I always liked about the current set is that it seemed “cozy” and had lots of golf memorabilia and “chotskies” on the set.  I also think the intimate feel of the set added to the relaxed style of the co-anchors.  It never felt like a “formal” news show like the evening recap show, Golf Central.

The Golf Channel provided a photo gallery of the new set.  If you click on the photo below it will take you to a cool time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

The new set and staff is a clear indication of the success of the show.  I will keep an open mind but I hope what I loved most about the show does not get lost in the new high-gloss set.

LPGA Announcement

In a previous post, The LPGA’s Marketing Challenge, I noted some concerns about the tour’s perception in the American market.  Basically, the LPGA is a global tour but the American market needs a new star which I felt was Stacy Lewis.  I am happy to see that the tour is now promoting Stacy Lewis.  Stacy certainly made it easier for them by winning Player of the Year.  I am happy to see the management at the LPGA finally embracing Stacy Lewis as a tour star.

The LPGA also deserves credit for figuring out a way to capitalize on the statement they have been emphasizing all year that they are a “global tour.”  I was thrilled with the announcement of the “International Crown” by the LPGA.  It is a new match play tournament that will debut in 2014.  The tournament will be 8 countries vying for the crown. I also like the promotional video.

And to my point earlier about promoting Stacy Lewis, there is a nice video of Stacy talking about the new tournament.

I like the International Crown for two reasons.  First, the LPGA did not just follow the PGA tour and create a “Presidents Cup” for the ladies.  The Presidents Cup is the USA against the rest of the world (minus Europe).  Second, it ties nicely to the fact that golf will be part of the Olympics in 2016 and what do we all love to do during the Olympics? Cheer for our country.  The fact fans love to cheer for their country should make the International Crown a big hit among golf fans; and hopefully, bring new fans to the LPGA.

Cristie Kerr wins and ends two-year drought

There were a lot of great stories to follow this week in golf.  The stories included which bubble boys of the PGA tour would make the top 125, Charlie Beljan being so ill on Friday that he had to go the hospital after his round and then he wins the tournament on Sunday, and Stacy Lewis clinching LPGA Player of the Year; but I want to acknowledge Cristie Kerr’s win at the Lorena Ochoa Invitational.

First, I followed the action on Twitter and my Golf Channel iPhone App because the tournament was not televised.  Hopefully the LPGA and the Golf Channel were monitoring the twitter conversation because I was not the only fan that lamented the fact it was not on TV.  It should be noted that the tournament page on the LPGA website lists TV times on November 15, 16, 17 and 18 but in my mind that is “a day late and a dollar short.”

Fortunately, the LPGA YouTube channel has highlight videos.  It was interesting to see that Angela Standford missed her birdie putt on the 18th hole which would have tied Kerr at sixteen under.  Then Kerr misses her birdie putt on the 18th and has a testy par putt to win.  Even Kerr said that she “had to make it interesting” in the end. If you don’t want to watch the full video below, fast forward to the time of 1:53 to see Stanford’s putt and Kerr’s highlights and interview.

It was nice to see Cristie Kerr win.  She is 35 years old and this was her 15th career win and she has 17 of the 27 points needed to get into the Hall of Fame.  It’s a big challenge to become a Hall of Fame Golfer but I believe Kerr has the determination and game to make it into the Hall of Fame.  However, as Brent Kelly wrote in his article, “The LPGA’s Hall of Fame Criteria are Anything but Easy,” the LPGA’s point system is “much more stringent than those of just about any other sports Hall of Fame you can name.”

Finally, some people may not be as positive about Kerr winning or wish her the best because the rumors on the internet indicate she has a prickly personality.  I do not know Kerr so I’m not going to judge her interpersonal skills.  This is about acknowledging an athlete overcoming a two-year drought and winning again in a very competitive sport.

Charity Spotlight: Birdies for Breast Cancer

One of the things that makes me proud to be a fan of golf is that so many golfers support a variety of causes and give back to many great charities.  Many of the professional golfers have started charitable organizations.  This post is about Birdies for Breast Cancer, a charity of golfer Cristie Kerr.

Birdies for Breast Cancer supports women’s health.  According to the website the event has raised over $2,000,000 since it’s inception and this is the 8th year.  Specifically, the funds raised help support the Cristie Kerr Women’s Health Center at Jersey City Medical Center in New Jersey.  What caught my eye was the statement that the health center provides care to women “regardless of their ability to pay.”  Kerr recently tweeted that the health center (which was opened in 2010) has performed “over 15,000 exams.”

On October 1, 2012 the fund-raising event “Birdies for Breast Cancer Celebrity Golf Classic” takes place at Liberty National Golf Course.  If you want to donate to the charity you have a few options.  You can go to the Donation page (image below) which has a number of options.  I like the fact that it tells you the value of a donation.

Birdies for Breast Cancer Donation Page Image

Go to http://www.birdiesforbreastcancer.org and click on Make a Donation button

Or you can put some “skin in the game” and have fun by making a pledge to your favorite player (and their team) participating in the golf event.  It is easy to do on the Make a Pledge Page of the website (image below).

Birdies for Breast Cancer Website Pledge Page Image

Go to http://www.birdiesforbreastcancer.org and click on the Make a Pledge button

As you can see from the pledge page, you have a few choices to make.  First, which player do you want to cheer for in the event?  The host Christie Kerr or one of the wonderful other stars of the LPGA that have generously given their time to support this cause.  The second decision is how much money you want to donate for each birdie the selected “player team” makes during the event.  The website does state that “Historically, the teams average about 10 birdies during the tournament” — so that gives you a gauge to base the total amount you might was to donate but you do need to put a “per birdie” commitment ($10, $20, etc.) in the box next to the team name.  I’m sure whatever you donate is appreciated.  Although I don’t think it is needed, they provide an “incentive” to sponsor a team.  If your team wins you will get “autographed memorabilia from the tournament.”

On a personal note, my mother had breast cancer and was cancer free for five years but then got a different women’s cancer and left us too soon.  I’ve always been a fan of Cristie Kerr and it’s nice to see that she supports women’s health.

DISCLAIMER: I have no association with the charity or Cristie Kerr.  This is just my view of golf and charity!

2012 Ricoh Women’s British Open: Questions and Answers

In my post Ricoh Women’s British Open: Forget the forecast – it’s time for women’s golf to shine five questions were posted.  Below are the answers to all the questions and more….

(1) Will Yani Tseng win back-to-back Women’s British Opens and end the slump she has been in the last few months?  No, Tseng was not able to win.  Her final score was 299 or 11 over par for the tournament (Position – Tied for 26 place).  She was even par going into the final rounds but shot 76 and 79 to end the tournament.

(2) Can Paula Creamer rebound after the loss to Jiyal Shin last week at the Kingsmill Championship?  Not completely.  Creamer did not play poorly overall but she did not really contented; but then again, no one was close to the winner.  Paula was the top American, finishing in 3rd place (final score 289, or 1 over par for the tournament).  Although she did not win, Creamer actually had an impressive last round — she was in 10th placed and moved up to 3rd place (which was great given the weather was tough during the last 18 holes.)  Creamer still seems to be having trouble with her putter.  I’m sure Creamer will eventually fix the putter issues and we will see her back in the winners circle.

(3) Will Stacy Lewis win another major and finally get the respect she deserves?  Lewis finished in 8th position at 8 over par for the tournament.  I expected Lewis to perform better at the open but she seemed to be a bit frustrated with her play.  We all know that golf is a mental game and she did not seem as mentally tough as she normally appears in tournaments.  I think Stacy Lewis is still the “big hope” for US women’s golf — in terms of being a “contender” for the world #1 position (which is important to the American golf market.)

(4) How will Lydia Ko perform playing links golf and will she outshine the professionals?  If Ko were just “any” amateur, everyone would be impressed with her 17th place finish but Ko has won two professional tournaments as an amateur and people seemed slightly disappointed by her performance.  Really?  She is still only 15, made the cut at a major, won the “low amateur” award at the Women’s British open, and finished in the top 20 — I’m still impressed.

(5) If not the youngest player, Lydia Ko, will one of the “seasoned” players have a moment of glory?  My hopes that one of the older players might win did not come to pass.  Laura Davies, the 48-year-old British player, withdrew on Saturday due to an ankle injury.  This was a real surprise because before play was suspended on Friday, Davies was playing quite well.  Julie Inkster (the oldest player at 52) finished tied for 26th at 10 over par.  She commented to the media that it was the worst weather she has faced in 30-years of professional golf.

So who won?  The winner was Jiyai Shin, the Korean player that beat Paula Creamer in the Kingsmill playoff.  It was an impressive win for Shin — she smoked the field with a score of 9 under par (279 total).  Shin was the only player under par for the tournament. Her rounds were: 71, 64, 71, and 73.  Shin really seized the opportunity (with the low score of 64) on Saturday when the weather cooperated (i.e. little wind).  Shin told the press ““That might well be the best round I have ever played…”

The title of my previous blog began with “Forget the Weather…” but that was impossible.  The weather was a huge story this week.  The first day of the tournament was a bit windy but appeared to be what players expected for links golf.  Friday was just plain awful.  After the first group completed the first 4 holes play was suspended.  And, in an unusual (but not unprecedented move) the scores of those players were scratched.

Scratching scores has caused some debate in the golf world.  I noticed many of the golf analysts that felt they should have played or at least kept the scores were men.  I think the tour did the right thing.  Let’s remember that many of the LPGA players are quite petite and do not have the additional weight men have (so being blown over for the women was a real issue).  Balance is important in a golf swing and many players said that if the wind gusted in their back swing it just blew them off balance.  Even Michelle Wie who is quite tall said on Twitter that she felt like a flag pole and added a link to this image on the LPGA website.  In my opinion, the only “misjudgement” on the part of the tournament officials — starting play in the first place on Friday.

Ricoh Women’s British Open: Forget the weather forecast – it’s time for women’s golf to shine

Due to the 2012 Olympics the Ricoh Women’s British Open was moved from July to September and time of year might have a major impact on the final results.  Why?  Because right now the big story reported from Royal LIverpool at Holylake is the weather. The players faced cold, wind, and even hail during the Pro-Am. Here is a quick video Natalie Gulbis posted from yesterday’s Pro-Am.

Of course after bad weather comes beauty as shown in this tweeted photo from Brittany Lincicome.

LPGA Player, B. Lincicome, tweets a photo of a rainbow from Royal Liverpool GC

Given the tough conditions of the weather, which golfer will shine?  What will be the “big story” (other than the weather) at the end of the tournament on Sunday?  The questions on my mind are:

(1) Will Yani Tseng win back to back Women’s British Opens and end the slump she has been in the last few months?  At the beginning of the golf season all the golf pundits were predicting another big run for Tseng but she shocked the golf world with her poor play this summer.

(2) Can Paula Creamer rebound after the loss to Jiyal Shin last week at the Kingsmill Championship?  It was a disappointing blow to Creamer to 3-putt on the final hole which forced her into a sudden-death playoff and ultimately lost with another 3-putt on the 9th playoff hole.

(3) Will Stacy Lewis win another major and finally get the respect she deserves?  Lewis is the top ranked American player and ranked #2 in the Rolex Women’s World Golf Rankings yet she still does not seem to get the exposure that other lesser ranked players get from the golf media.  However, I was happy to see that the Adam Schupak wrote a New York Times article yesterday titled Women’s Golf Money Leader Could End U.S. Drought.

(4) How will Lydia Ko perform playing links golf and will she outshine the professionals?  She has the buzz coming off her amazing win at the Canadian Open this year.  The golf writers are already focused on Ko based on the tweet (below) from Kraig Kann, the Chief Communications Officer for the LPGA.

Lydia Ko is already facing big crowds  in the Media Center at Royal Liverpool

(5) If not the youngest player, Lydia Ko, will one of the “seasoned” players have a moment of glory?  Juli Inkster is at the open on a “medical exemption” (i.e. she is back after recovering from elbow surgery and has not played the full year so she was given a special exception).  I don’t think Inkster will contend given the short amount of time she has played this year.  Perhaps another “grand dame” might have a go at it.  I’ll be keeping my eye on Laura Davies, a 48-year-old British golfer with 45 careers wins (including 4 Majors and 20 LPGA tournament wins).  If the wind is up and experience counts, Davies might just have a chance to tame the links.

There are so many other scenarios that could take place.  Another Asian golf star (other than Yani Tseng) could win.  A player that has been struggling all year (Michelle Wie comes to mind) could suddenly get her game back and win.  Or a rookie (hopefully, Lexi Thompson) could thrill the crowd and get her first major. Of course, we can’t forget all the excellent Ladies European Tour (LET) players that could hold the trophy at the end of tournament.

Whatever happens this weekend, let’s hope it is an exciting tournament because the Women’s British Open is the major golf event this weekend; and with the PGA taking a week off before the tour championship, this is an opportunity for women’s golf to take the spotlight and shine.

Lydia Ko makes history, again. Is Ko an “amateur” in name only?

It was amazing to watch Lydia Ko win the CN Canadian Women’s Open.  However, what was really surprising was that Ko was the lead story on Golf Channel’s wrap-up show, Golf Central.  It is rare that a ladies event overshadows a PGA event, but Lydia Ko’s win overshadowed Nick Watney’s win at the Barclays.

I wrote about Lydia winning the US Women’s Amateur just a few weeks ago.  Ko is an amazing golfer; but what is really surprising is her demeanor on the golf course and during her press conferences.  She has a lovely personality.  She smiles all the time (and said in the press conference she tries to smile even when she makes a bad shot).  She is quick to acknowledge all the people supporting her golf career and seems to recognize that her amateur schedule is like a job.  She stated in various interviews that she has missed many months of school with all the world traveling she is doing for golf.

As I watched Ko play, I noticed she had a Srixon logo on her golf cap and a New Zealand Golf Logo on her shirt.  I did a bit of research and found the New Zealand Golf website.  As an amateur Ko cannot have sponsors but what she does have is the support of the New Zealand Golf Federation.  Lydia Ko is one of the shinning stars of the New Zealand Golf Federation’s National Development Program (or better known to the golf viewing public as the “Srixon Golf Academy.”)

When you read the details of the “National Development Programme” on the New Zealand Golf Website, you realize how much of an advantage players supported by a national federation have over an amateur without such support.  The website states “The National Development Programme is the pathway that assists young emerging talent from throughout New Zealand to succeed on the international stage.”  Here is what the website states a Srixon Golf Academy player can expect:

  • Primary coach
  • Sports psychologist
  • Strength and conditioning coach
  • Golf specific physiotherapist
  • They will also have funding assistance to ensure their attendance at national events throughout their term in the Academy.
  • For the very best of the Academy there will be a contestable ‘International Tournament Campaign Fund’ to help assist them create and manage their own international tournament campaigns.  (Note: the website even lists specific tournaments in Asia, UK/Europe, Canada, and the USA).

Wow, given the “funding” support it is hard to call Lydia Ko an Amateur.  Clearly, the financial support to travel all over the world to compete against the worlds best golfers is a luxury most American amateurs would love.  Actually, I think a lot of “journeymen” players and “rookies” on the professional tours would love that kind of financial support.

The support Lydia Ko receives does not take away from her talent or her win.  She is still a 15-year-old playing an individual sport and it is her talent and mental fortitude that has allowed her to win at the highest level of golf.  However, the support Ko receives “outside the ropes” is not something all amateurs get.  Judy Rankin, Golf Hall of Fame member and commentator for LPGA golf events, often comments during her on-air TV analysis that international amateurs (supported by golf federations) have an advantage over American amateurs.  The lack of international travel and opportunity to play against the best in the world is a big issue for the development of American Amateurs.

Is Lydia Ko like other Amateurs at all?  One way Lydia Ko is a normal amateur is that she does not have the pressure a professional has to win.  Professionals feel pressure because golf is how they make their living.  Maybe a good example is Lexi Thompson.  In 2007, at age 12, Thompson was the youngest golfer to qualify for the US Women’s Open and turned pro at 15 but did not have her LPGA card. Thompson was entering LPGA tournaments on sponsor exemptions. Thompson made history when she won her first LPGA event (the Navistar LPGA Classic) at 16 years, 7 months and 8 days old.  Given her win, the LPGA waived the age minimum/restriction and granted Lexi Thompson her card.  But as a professional, Thompson has struggled this year and missed the cut at the CN Canadian Women’s Open.  The other past “amateur phenom” to miss the cut this week — Michelle Wie.

Is Lydia Ko an amateur in name only?  I say yes because she plays like a professional, she travels and competes worldwide like a professional, and she has “financial support” that mirrors the economic benefit to cover travel costs that a sponsor deal might cover (without the official sponsor).

Who knows when Lydia Ko will become a professional.  Until that time, I’m sure Lydia Ko will continue to amaze the golf viewing public with her amazing talent.  The next big question is when she does turn professional, will she continue her phenomenal rise?  Will Ko be the next Annika or Tiger?.  Only time will tell.  One thing is for sure —  the golf world will be watching.

The LPGA’s Funny Girl – Tiffany Joh

Another US Women’s Open has come to a close and most bloggers will be writing about the winner, Na Yeon Choi but I’m going to highlight a player that did not even make the cut — American golfer, Tiffany Joh.  Why?  Because, whether it is intentional or not — she is in the process of building a unique personal brand.

This year Joh is struggling a bit with her game and is 115 in the Rolex World Rankings.  However, Joh is a solid player and shows promise.  Joh won twice on the LPGA’s Future tour.  As a member of the LPGA 2011 Rookie Class, Joh had an excellent year with $237,365 in earnings and ranked eighty-seven (87) on the Rolex Women’s World Golf rankings list.  Joh also had a top 10 finish in 2012.  She was second at the Navistar Classic.  Unfortunately for Joh, it was the tournament Lexi Thompson (Golf’s newly anointed “phenom”) made history as the youngest winner (at age 16) on the LPGA.

So what makes Joh unique?  The PGA may have the Golf Boys but the LPGA has Tiffany Joh.  She loves music and has become known for her music videos.  This week, the week of the 2012 US Women’s Open, she posted her most recent video on her YouTube channel (Just Your Morning Cup of Joh.)   The video is All I Do is Win (LPGA Remix).  A parody of the song, “All I Do is Win” by Ludacris.

Joh has had a YouTube channel since 2008 but she really got noticed for her LPGA video last year “Grip It” (a parody of Freak Nasty’s 1996 hit song “Da’ Dip”).  It’s amazing how she get’s her fellow LPGA players to be silly on video.

Not only is she clever and creative with music videos but she has a great channel title “Just your morning cup of Joh” and user name “CupofJoh” and has a cartoon-like drawing (self-portrait – I’m guessing) and uses it as her YouTube channel and Twitter background.  All creating a unique personal brand.

The one thing that surprised me is that her website does not carry this branding.  However, if you visit the website, Joh’s humor and attitude come through loud and clear with just a single page stating “You are a Nerd…Websites are for Nerds.”  Is she ahead of the curve or just representative of her generation who live on social media?  I believe it is the later.  After all, the websites of the big golf stars are supported by big sponsor money.  So Joh’s site may get an upgrade if she lands a major sponsor.

It’s not just that Joh is using social media but she is savvy too — do you think the timing of the recent video was a fluke? No way.  The US Women’s open gets more press than any other women’s golf event and Joh’s video was all over twitter (at least the people who tweet about golf).

As I mentioned earlier, Joh did not make the cut at the US Women’s Open but her sense of humor never fails.  Here is a screen shot of her tweet from the airport the next day:

Tweet from Tiffany Joh on Missing Cut at US Women's Open

If you are old school and think golfers should only get noticed for their golf achievements than Tiffany Joh’s style may not be your “cup of tea” (or joh); but I respect the fact that she has developed a personal brand that sets herself apart from all the other young female golfers on tour.