The ability to follow the PGA Merchandise show from the comfort of your own home is amazing! I am here in the cold Northeast (seven degrees this morning) and seeing updates on Twitter, Facebook, Ustream and more.
The Golf Channel Morning Drive show and the LPGA both started tweeting early in the morning that big announcements were coming. Given I am a fan of both, I was curious to see what was “big” to each organization.
Morning Drive Announcement
The Morning Drive show is expanding to seven days a week. Great! They are adding to the cast. Most of co-anchor additions make sense because they have been on the show or are members of the golf channel. The one odd addition is Ahmad Rashad. He is an NBC broadcast “star” so I get that but what does he know about golf? I guess we will find out soon.
The other big reveal was the new set of the show. Below is a photo of the old set.
Now one thing I always liked about the current set is that it seemed “cozy” and had lots of golf memorabilia and “chotskies” on the set. I also think the intimate feel of the set added to the relaxed style of the co-anchors. It never felt like a “formal” news show like the evening recap show, Golf Central.
The Golf Channel provided a photo gallery of the new set. If you click on the photo below it will take you to a cool time-lapse video of the construction of the new set.
The new set and staff is a clear indication of the success of the show. I will keep an open mind but I hope what I loved most about the show does not get lost in the new high-gloss set.
In a previous post, The LPGA’s Marketing Challenge, I noted some concerns about the tour’s perception in the American market. Basically, the LPGA is a global tour but the American market needs a new star which I felt was Stacy Lewis. I am happy to see that the tour is now promoting Stacy Lewis. Stacy certainly made it easier for them by winning Player of the Year. I am happy to see the management at the LPGA finally embracing Stacy Lewis as a tour star.
The LPGA also deserves credit for figuring out a way to capitalize on the statement they have been emphasizing all year that they are a “global tour.” I was thrilled with the announcement of the “International Crown” by the LPGA. It is a new match play tournament that will debut in 2014. The tournament will be 8 countries vying for the crown. I also like the promotional video.
And to my point earlier about promoting Stacy Lewis, there is a nice video of Stacy talking about the new tournament.
I like the International Crown for two reasons. First, the LPGA did not just follow the PGA tour and create a “Presidents Cup” for the ladies. The Presidents Cup is the USA against the rest of the world (minus Europe). Second, it ties nicely to the fact that golf will be part of the Olympics in 2016 and what do we all love to do during the Olympics? Cheer for our country. The fact fans love to cheer for their country should make the International Crown a big hit among golf fans; and hopefully, bring new fans to the LPGA.