I have been following a number of the LPGA players on twitter and it is really amazing how much information they share about their personal lives. Yes, they do promote events they are attending and products they use (or should I say endorse) but overall the tweets are not commercial. In fact, many of the ladies are quite funny.
The best tweets involve photos, food and/or drink, insider jokes, and conversations between players. Below are some examples. If you are not familiar with Twitter, I’ll do my best to explain. One thing to keep in mind is that anytime you see a twitter handle (like @ChristinaKim) just replace it with a name. Here we go….
Here is a tweet from Christina Kim that represents it all (Photo, Food, Humor – self-deprecation). Kim replied to a tweet from Nicole Hage. Hage tweeted a photo showing her recent baking efforts. Hage says “all done” (and includes a photo) and Kim replies ” You bake, and look like you….”
Now, Kim has been tweeting a lot about her workouts at the gym (which adds to this already funny tweet.) If you don’t know this…in the tweet above, there is a photo, Kim is the women in the front (that’s Michelle Wei behind her and the photo is from the Solheim Cup).
Here is a Photo of Nicole Hage. I had to add the photo because Kim said “you bake, and look like you” (so I know my readers would ask, so what does Nicole Hage look like).
Now, many of you who read my blog know I have written about slow play and how it is bad for the game. So here is a funny tweet between two players about the time it took to play a Pro-Am tournament.
Below is a “tweet conversation” that I loved because the players are exchanging a bit of “teasing” before a match. Sophie Gustafson and Karen Stupples were scheduled to go head-to-head in match play (this was tweeted the night before the match).
And, Gustafson attached photo of her foot…to which, Karen later tweeted..love the golf tan.
Here is a great tweet from Karen Stupples regarding a rain delay.
I guess as a traveling golfer you see it all. Here is a photo tweeted from Rachel Connor.
And how about this tweet from Sophie Gustafson at an airport terminal. I can’t attach the video but here is a still of the object on the luggage carousel (yup, it’s a Heinken)
There are so many more good tweets I could show but this post would just get too long. I want to end with two that are not really “funny” like the ones about; but show the great support these players give each other (as friends) on tour.
This week, at the ShopRite tournament, the LPGA will promote the use of twitter by adding player’s twitter handles to name tags that go on the back of the caddie’s bib. Now, as a fan, I already follow my favorites. So the bibs are interesting but I’m not sure it will get me to follow more. As a marketing professional, I say “good for the LPGA for trying something new;” and I will be interested to see if it impacts individual player’s (i.e. will they get more followers.) I plan to do my own research and see if I see any spikes in followers for the players. By the way, the LPGA did tweet about the new name tags.
Finally, are you wondering which LPGA player has the most followers? Well, it is Natalie Gulbis with 115,855 followers (as of May 28 at 2:38 pm). This doesn’t surprise me given I wrote a blog post titled “Natalie Gulbis – This golfer is a savvy Marketer.”