AIG Women’s British Open Purse Increase

AIG and The R&A “put their money where they mouth is” with a new record overall purse for a women’s golf major. The purse total is $5.8 million with $870,000 for the winner. And they announced they are committed to raising the 2022 purse by a million to $6.8 million. The purse increase announced by AIG and The R&A is great news for women’s professional golf.

At least for the majors, I’m happy to see in 2021 things are moving in the right direction. For example, back in 2012 the USGA’s purse for the U.S. Women’s Open was $3.25 million with $585K going to the winner and in 2021, the U.S. Women’s Open purse total was $5.5 million with $1 million to the winner.

I do find it interesting that sponsors for the women’s majors get to associate their name with the major. For example the KPMG Women’s PGA Championship versus the men’s PGA Championship. But if that is the price to pay for higher pay for the women the so be it.

The USGA has a history of having the highest purses for the majors and with Mike Whan, former commissioner of the LPGA as the new CEO of the USGA, I’m hoping that he makes a big statement for women’s golf in 2022. I would love to see the governing body be the first golf organization to have the men’s and women’s purses be the same amount — a girl can dream!

The chart below lists the purses for both the women’s and men’s majors for 2021. I do care about pay equity and wrote about it in my 2012 blog “The Gender Gap in Golf Prize Money”. I’m not going to go in to deep comparison because that would require looking at regular season tour events (as I did in 2012). My hope would be that perhaps one day sponsors will see the value of women’s golf equal to men’s golf and the money will follow.

I am providing a chart because I know readers (as I did) will wonder what the payouts were in 2021 so I did the research for anyone taking the time to read my blog.

Women’s MajorsTotal PurseWinner’s ShareMen’s MajorsTotal PurseWinner’s Share
U.S. Women’s Open$5.5 Million$1 MillionU.S. Open$12.5 Million$2.25 Million
AIG Women’s British Open$5,8 Million$870KBritish Open$11.5 Million$2.07 Million
KPMG PGA Championship$4,5 Million$675KPGA Championship$12 Million$2.16 Million
ANA Inspiration$3.1 Million$465KThe Masters$11.5 Million$2.07 Million
Evian Championship$4.5 Million$675K   

Golf Channel Coverage of The PGA Merchandise Show: Three Cool Products

The PGA Merchandise Show, tagged “The Major of Golf Business,” is not open to the general public. However, thanks to the favorite TV channel of all golfers, Golf Channel, viewers got to see a lot of products on Morning Drive broadcasting from the convention floor.

Watching the PGA Merchandise Show on Morning Drive, I saw three products that I thought were really cool.

Weatherman Umbrella

Even if you are not a golfer this is a great looking umbrella. It appears to be really well constructed and can withstand 55 mph winds. And the golf umbrella has a pocket in the top of the umbrella to keep your glove dry. The really cool factor is the technology – the umbrella has a tracker so if you leave it at the course (or somewhere else) you can find it!  The Morning Drive Segment is fun to watch or view the product video below.

 

Transrover

Transrover is not available yet and the owner/inventor is using Kickstarter to launch/fund the product and I hope he does well because the idea that you can have a golf bag that transforms into a pushcart is amazing. You can watch the Morning Drive segment or view the product video below.

 

Fat Tire Golf Scooter

According to the Fat Tire Golf Scooter website you can buy your own scooter for $2,399. That’s not an investment I am likely to make but I am hoping I play a golf course one day that has the scooter. It just looks fun!

 

So from the comfort of my own home I had fun watching the coverage of the PGA Merchandise show on Morning Drive. I may buy the Weatherman umbrella. I will watch with curiosity to see if the Transrover becomes available to all golfers for a reasonable price. And maybe one day I will see a Fat Tire Golf Scooter available to ride on a golf course near me.

Thanks Golf Channel!