AIG Women’s British Open Purse Increase

AIG and The R&A “put their money where they mouth is” with a new record overall purse for a women’s golf major. The purse total is $5.8 million with $870,000 for the winner. And they announced they are committed to raising the 2022 purse by a million to $6.8 million. The purse increase announced by AIG and The R&A is great news for women’s professional golf.

At least for the majors, I’m happy to see in 2021 things are moving in the right direction. For example, back in 2012 the USGA’s purse for the U.S. Women’s Open was $3.25 million with $585K going to the winner and in 2021, the U.S. Women’s Open purse total was $5.5 million with $1 million to the winner.

I do find it interesting that sponsors for the women’s majors get to associate their name with the major. For example the KPMG Women’s PGA Championship versus the men’s PGA Championship. But if that is the price to pay for higher pay for the women the so be it.

The USGA has a history of having the highest purses for the majors and with Mike Whan, former commissioner of the LPGA as the new CEO of the USGA, I’m hoping that he makes a big statement for women’s golf in 2022. I would love to see the governing body be the first golf organization to have the men’s and women’s purses be the same amount — a girl can dream!

The chart below lists the purses for both the women’s and men’s majors for 2021. I do care about pay equity and wrote about it in my 2012 blog “The Gender Gap in Golf Prize Money”. I’m not going to go in to deep comparison because that would require looking at regular season tour events (as I did in 2012). My hope would be that perhaps one day sponsors will see the value of women’s golf equal to men’s golf and the money will follow.

I am providing a chart because I know readers (as I did) will wonder what the payouts were in 2021 so I did the research for anyone taking the time to read my blog.

Women’s MajorsTotal PurseWinner’s ShareMen’s MajorsTotal PurseWinner’s Share
U.S. Women’s Open$5.5 Million$1 MillionU.S. Open$12.5 Million$2.25 Million
AIG Women’s British Open$5,8 Million$870KBritish Open$11.5 Million$2.07 Million
KPMG PGA Championship$4,5 Million$675KPGA Championship$12 Million$2.16 Million
ANA Inspiration$3.1 Million$465KThe Masters$11.5 Million$2.07 Million
Evian Championship$4.5 Million$675K   

1 thought on “AIG Women’s British Open Purse Increase

  1. Catherine, the discrepancy in prize money is a reflection of the perceived value the participants generate for their sponsors, i.e. how many people view each competition. Right now men’s golf has far more star power, hence the higher compensation. Different story in tennis, where the prize pool in the US Open for men and women is the same. It’s basic economics, and can be argued that women’s tennis is on par with men’s from a star power perspective. I certainly think it is.

    These economic rules hold true in sports, entertainment, and music. The more viewers you get, the more money you make. The sponsors attaching their name to the women’s majors definitely provided that bump, as you reported.

    Thanks,

    Brian

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