2013 PGA Merchandise Show – Morning Drive and LPGA News

The ability to follow the PGA Merchandise show from the comfort of your own home is amazing!  I am here in the cold Northeast (seven degrees this morning) and seeing updates on Twitter, Facebook, Ustream and more.

The Golf Channel Morning Drive show and the LPGA both started tweeting early in the morning that big announcements were coming.  Given I am a fan of both, I was curious to see what was “big” to each organization.

Morning Drive Announcement

The Morning Drive show is expanding to seven days a week.  Great!  They are adding to the cast.  Most of co-anchor additions make sense because they have been on the show or are members of the golf channel.  The one odd addition is Ahmad Rashad. He is an NBC broadcast “star” so I get that but what does he know about golf?  I guess we will find out soon.

The other big reveal was the new set of the show.  Below is a photo of the old set.

Morning Drive Set

TV Screen Shot of Holly Sonders on Morning Drive Set. Click image to Enlarge.

Now one thing I always liked about the current set is that it seemed “cozy” and had lots of golf memorabilia and “chotskies” on the set.  I also think the intimate feel of the set added to the relaxed style of the co-anchors.  It never felt like a “formal” news show like the evening recap show, Golf Central.

The Golf Channel provided a photo gallery of the new set.  If you click on the photo below it will take you to a cool time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

Click on Photo to see a time-lapse video of the construction of the new set.

The new set and staff is a clear indication of the success of the show.  I will keep an open mind but I hope what I loved most about the show does not get lost in the new high-gloss set.

LPGA Announcement

In a previous post, The LPGA’s Marketing Challenge, I noted some concerns about the tour’s perception in the American market.  Basically, the LPGA is a global tour but the American market needs a new star which I felt was Stacy Lewis.  I am happy to see that the tour is now promoting Stacy Lewis.  Stacy certainly made it easier for them by winning Player of the Year.  I am happy to see the management at the LPGA finally embracing Stacy Lewis as a tour star.

The LPGA also deserves credit for figuring out a way to capitalize on the statement they have been emphasizing all year that they are a “global tour.”  I was thrilled with the announcement of the “International Crown” by the LPGA.  It is a new match play tournament that will debut in 2014.  The tournament will be 8 countries vying for the crown. I also like the promotional video.

And to my point earlier about promoting Stacy Lewis, there is a nice video of Stacy talking about the new tournament.

I like the International Crown for two reasons.  First, the LPGA did not just follow the PGA tour and create a “Presidents Cup” for the ladies.  The Presidents Cup is the USA against the rest of the world (minus Europe).  Second, it ties nicely to the fact that golf will be part of the Olympics in 2016 and what do we all love to do during the Olympics? Cheer for our country.  The fact fans love to cheer for their country should make the International Crown a big hit among golf fans; and hopefully, bring new fans to the LPGA.

PGA Rookies to watch in 2013

I like to follow one or two new players each year and this year there are a lot of rookies with very impressive resumes.  All you need to do is look at the top 25 from the 2012 Web.com Tour money list and pick one.  There are three Web.com players that I find interesting:

1)  Casey Whittenberg – He is really not a “rookie” on the PGA tour because he has been playing tournaments on the PGA tour and Web.com tour (formally, Nationwide tour) for a number of years but he earned his 2013 PGA tour card with his excellent play in 2012.

I first became aware of Wittenberg watching the 2004 Masters when he finish 13th as an amateur (the highest finish of an amateur since 1961.)  After the Masters, everyone thought when he turned pro that he would win quickly; but Whittenberg has had his challenges.  However in 2012 it appears he has found his game and was the “2012 player of the year” on the Web.com tour and is one of five Web.com tour players to have won twice in 2012.

2)  Luke Gutherie – Another two-time winner, Gutherie won back-to-back tournaments on the Web.com Tour.  Gutherie played only 10 Web.com tournaments in 2012 and of the ten, seven were top 10 finishes.  His back-to-back wins occurred in September at the Albertsons Boise Open and the WNB Golf Classic.

3)   Ben Kohles – Not only was Kohles a two-time and back-to-back winner on the Web.com tour; but those back-to-back wins were his first two starts on tour.  The tournaments were the Nationwide Children’s Hospital Invitational and Cox Classic.  It is just so impressive to see someone win in the first two tournaments of their professional career.

There are many other rookies to watch but there is only one other that I will be keeping my eye on and that is Patrick Reed also fondly known as “Mr. Monday.”  He got the nickname, “Mr. Monday,” on tour in 2012 because he entered PGA tournaments the “old school” way by playing in Monday qualifiers.  He played in eight PGA Monday qualifiers and made the field in six tournaments.  Of course, as fate would have it, he won his PGA tour card at Q-school on a Monday.

What really makes me a fan of Patrick Reed is his personal story.  His fiancée (now wife), Justine Karain, is his caddie and he gives her plenty of credit as evident in the interview from the Well Fargo.  Apparently she played golf in high school (the couple met in high school) and is very good at reading putts.  I’ve always been impressed with women caddies because I can’t imagine carrying a 50 pound tour bag and living the life of a caddie.  Also, I am impressed with professional golfers who are “evolved enough” to have a women on the bag (i.e. gender doesn’t matter, the best person for the job) and another reason I like Patrick Reed.  The couple married in December 2012 and they plan to continue being a team on the course.  Let’s hope the Reed’s have a very successful 2013.

2013 Golf fun includes the Golf Channel’s Fantasy Golf Challenge

Last year I participated in a fantasy golf league for the very first time.  I chose the Golf Channel Fantasy Golf Challenge because I am a huge fan of the golf channel (especially the Morning Drive show).  Each week, Winn McMurry, would join the morning show to give her picks.  In the early stages I wrote posts each week about my players but found that to be a bit repetitive and I had other topics I wanted to share with my readers.

In all honesty, I had set goals for 2012 for myself and failed miserably.  I was very optimistic and didn’t realize how hard it would be to win just one week (which I thought was an achievable “stretch” goal).  My best week was when I ranked 1,551  (I finished the year ranked in the mid-5,000 range).  On a bright note, I did beat my friend who was playing but not by much (and she missed a few weeks) so this year I really have to be on my toes.

The one thing that I did not like about the league was that the leader-board only showed the ranks for the top 100 and did not show the total number of players.  So you could compare yourself to the top 100, the people in your own league, and the Golf Channel experts but that was it.  Therefore, knowing my final rank was mid-5,000 really did not mean anything since I had no basis for it expect that I clearly was not in the top 100.  But I would have liked to know where I was against all players. I actually wrote the golf channel fantasy team an email at the end of the season and suggested they add the total number of players.  Now, they may have been planning it all along but the new player profile includes your overall rank against everyone.

Screen shot Fantasty Profile

Click to see a large image of the screen shot of the fantasy profile layout.

This makes it a bit more fun for those of us that may never be in the top 100.  If the number (48,638) in the screen shot is indicative of the number of players last year, then being in the 5,000 range was pretty good for a beginner.  Of course, lots of room for improvement.

The Golf Channel has also added the LPGA majors to the fantasy golf game and that makes me very happy.  I think it promotes the women’s game and hopefully will expand the fan base for the LPGA.

The other new twist is a Mulligan!  You get to drop your lowest score each segment (three segments this year and I’m guessing the segments will be Spring, Summer, Fall).  I’m not sure of the date breaks for the three segments because of the shortened PGA tour schedule.  In 2013 the PGA will play only 40 tournaments between January and September. Then the 2013/2014 season begins in October which is the tour’s new wrap-around season.

Also, in the spirit of social sharing, the Golf Channel has added Twitter, Facebook and other social sharing tools to the site.  I’m not sure it will be meaningful to tweet about my picks but I setup a Pinterest board to follow my fantasy picks.  A Pinterest board will allow me to add images and write recaps. I participated in the CME Titleholders LPGA Pinterest contest last year and I had the winning board.

I have set goals for the 2013 fantasy golf season.  Obviously I want to win because that is the reason we all play games.  I will also be very happy to better my 2012 end of season position and I have set two more goals. First, to win one week (same stretch goal as last year) and second, be in the top 1,000 at the end of the year.

Finally, I never understood the guys at work that did the fantasy football or baseball teams but now I get it.  Fantasy games draw you into the action. I have always loved watching golf but the fantasy game makes watching the tournaments even more fun.  The result of playing the fantasy game that I did not expect is that I discovered new golfers to watch.  Players that may or may not be the next “break out star” but I am now interested in watching them play.